Visualizations Archives | YORD | Virtual and Augmented Reality Studio | Metaverse Creators We are a creative AR & VR & Metaverse agency. Yord provides Virtual and Augmented Reality solutions and services to enterprise and government clients worldwide. Fri, 24 Mar 2023 10:25:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://yordstudio.com/wp-content/uploads/2021/01/cropped-yord_logo_Y_balck_background-1-32x32.jpg Visualizations Archives | YORD | Virtual and Augmented Reality Studio | Metaverse Creators 32 32 20 Statistics about VR, AR, XR, and Metaverse you should know in 2022 https://yordstudio.com/20-statistics-about-vr-ar-xr-and-metaverse-you-should-know-in-2022/?utm_source=rss&utm_medium=rss&utm_campaign=20-statistics-about-vr-ar-xr-and-metaverse-you-should-know-in-2022 Mon, 02 May 2022 10:59:48 +0000 https://yordstudio.com/?p=232761 The simulated environment created by virtual and augmented reality technology has been a significant interest in tech circles for some time now. But if...

The post 20 Statistics about VR, AR, XR, and Metaverse you should know in 2022 appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

]]>

The simulated environment created by virtual and augmented reality technology has been a significant interest in tech circles for some time now. But if we were to look at the numbers behind this growing industry, it is clear that the tech enthusiasts are not the only ones conforming to this giant innovation. It is said that the market is expected to grow to $209.2 billion by 2022! The predictions for these trends often vary, and it’s unclear what the future holds, but here are some statistics regarding the Metaverse, the virtual, augmented, and extended reality that will help you realize just how big of a deal this is!

Augmented Reality

1.   40 % of customers claim they would pay more for a product they could customize in AR

The online shopping process is very popular, but the biggest pro for traditional in-store shopping is still the ability to see the objects in a real-world environment. With AR, customers exceed this possibility and take it to the comfort of their homes. For an online retailer, this trend means higher margins on existing spending plus a higher quality, with a better hands-on experience for the customers.

2.    A billion people use AR worldwide

This number might seem like a big stretch, but if you think about the number of people using AR daily without even knowing it, like the Snap, Messenger, and Instagram users, the number grows even higher! Since the release of ARKit and ARCore platforms by Apple and Google, tens of thousands of AR apps are being used every day.

3.   The estimated market value for AR by 2024 is 50 billion $

Given that the AR market has the potential to integrate into every corner of the economy, ranging from the automotive industry to fashion, it’s estimated to reach $50 billion by 2024. Facebook is investing heavily in AR future, having recently acquired Scape, an AR company building a digital 3D map of the physical world.

4.    70% of customers aged 16 to 40 are aware of augmented reality

70% of people in the target demographic are aware of AR. Considering that AR was introduced to most customers just a few years ago, this number is outstanding! This level of adoption rate is comparable to the early days of e-commerce.

5.    AR has a remarkable effect on our brain

Some studies reveal that the brain area responsible for encoding memory gets three times the activity from AR content than from the non-AR range. This statistic is quite significant in education and business because it indicates that customers are more engaged with higher levels of emotional intensity.

Let us help to bring your business into the Augmented Reality. 

Augmented Reality

6.   The VR worldwide market share was $6.1B in 2020

An increase in demand for hardware devices will cause this number to grow rapidly higher, with the VR market reaching USD 20.9 billion by 2025. This means the virtual reality market will reach its peak, emphasizing virtual reality content creation. Demand for virtual reality content will create a new market need for content creation start-ups.

7.   VR video gaming revenues will reach $2.4B in 2024

Statistics for VR showed that for 2021 VR gaming revenue sat at $1.1 billion. For this year, predictions go as far as $1.6 billion in revenue. By 2024, this figure will grow to $2.4 billion.

8.  78% of Americans know about VR technology now

This fact might not seem like a big deal, but it is a remarkable improvement compared to 45% in 2015. It shows that VR has stepped out of just the tech sphere and is slowly becoming a well-known trend among customers. Some other studies claim that this number is even higher, reaching an incredible 90% among consumers in the UK and US.

9.    64% of people who use VR think it has the most significant potential in gaming

According to a virtual reality survey, nearly two-thirds of virtual reality users said they believe gaming is the area that will benefit the most from the implementation of VR technology. Other areas in which the users saw potential are film and TV (52%), sports viewing (42%), classroom education (41%), and social media (38%).

10.   77% of VR users want more social engagement in it

Another VR survey claims that 77% of people who own a VR headset are interested in social interactions with people who also engage in VR. This interest benefits the popular apps that allow users to interact with others in a virtual setting. Besides social interaction, VR users want to play games, watch videos, and communicate the most.

Let us help to bring your business into Virtual Reality. 

Extended Reality

11.   The XR market is set to hit a value of $1,005.9 billion by 2030

This number mostly comes from brands trying to connect with consumers more interactively and effectively. Wider adoption of VR and AR in the consumer world is linked with the growing penetration of smartphones and connected devices, increasing collaboration among players, and rising adoption of augmented reality and virtual reality across the globe.

12.   Simple XR innovations like 3D content can increase conversions by 28%

This increase has been noticed on retailer websites, claiming some sources. For example, SAP Direct Mail grew roughly 82% uptake in recipients receiving direct mail when including AR in their campaign.

13. The most substantial spending for XR in customer engagement is predicted to come from the Financial Services Industry

And the rate for this is around 140% in compound annual growth rate! This might be a powerful tool for financial brands to build their connection with their customers. Implementing AR and related XR technologies directly affects the core of an organization’s digital reinvention strategy. And whether the implementation of XR will succeed or not relies on the organization’s infrastructure, data, and cloud capabilities, as well as a clear vision for the design of improved customer and employee experiences, claims IBM.

14.   XR market is expected to register a CAGR of 57.91% over the next five years

Extended reality is considered one of the most emerging technologies since it encompasses immersive technologies, such as augmented reality, virtual reality, mixed reality, and other future realities that may appear. This is the need to reduce the distance between people and create richer visual content.

15.  North America holds the most significant market share when it comes to XR

This trend is primarily due to multiple vendors, including Microsoft and Qualcomm, investing heavily in market innovations. The USA, in particular, has been among the highly innovative Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) markets, with most of the companies developing these technical advances being based in the US.

Metaverse

16.    The Metaverse may be worth $800 billion by 2024

That’s right, 800 billion dollars. This remarkable phenomenon is due to a surge in interest during the pandemic. This number is up from $47 billion in 2020. This creates an opportunity for several prominent tech companies to expand their reach.

17.    Some estimate the Metaverse will be worth trillions of dollars

When you say something is worth a trillion, it automatically sounds like an exaggeration. Still, given the immense increase in recent years and the massive investments in the Metaverse, like Meta’s Reality Labs segment, which invested $10 billion, the trillion might not be such a stretch. With no exact time frame given, JP Morgan predicted the Metaverse size to be worth $1 trillion, while Goldman Sachs predicts the Metaverse market size will be worth an unprecedented $1-12 trillion.

18.  Virtual shows managed to collect tens of millions of people

Travis Scott decided to make the most out of the pandemic and held a virtual concert that hosted 45.8 million people! But Astronomical was not the only virtual concert pulling such great numbers. The popular online game Fortnite attracted 10.7 million people for its virtual concert. These incredible numbers just show that virtual events will be an item of interest in the future.

19.   Facebook (now Meta) created more than 10,000 jobs based on Metaverse

This social media giant will fill more than 10,000 jobs to support the Metaverse environment during the next five years. Since the company claims that Europe is hugely important for Facebook, the jobs will mainly be based in the EU.

20.   50,000 individual creators have downloaded Nvidia’s Omniverse Beta Version.

Omniverse technology introduced by Nvidia allows industry professionals to master complicated visual engineering designs effortlessly. It also works to connect many design projects and tools. And according to data published by NASDAQ, Nvidia is currently worth more than Intel! The market cap is valued at $251 billion.

Contact Us to see how Metaverse can work for your business!

Contact Us

The post 20 Statistics about VR, AR, XR, and Metaverse you should know in 2022 appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

]]>
How is the Metaverse Going to Change your Business? https://yordstudio.com/how-is-the-metaverse-going-to-change-your-business/?utm_source=rss&utm_medium=rss&utm_campaign=how-is-the-metaverse-going-to-change-your-business Thu, 07 Apr 2022 10:58:53 +0000 https://yordstudio.com/?p=232354 The Internet has allowed us to imagine living in another world. Since its creation, numerous novels, films and video games have been published that...

The post How is the Metaverse Going to Change your Business? appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

]]>

The Internet has allowed us to imagine living in another world. Since its creation, numerous novels, films and video games have been published that detail alternate realities in interconnected networks. In the 1984 book Neuromancer, the main character, a cyberspace cowboy, enters a “matrix”. This virtual world is explained as a “consensual hallucination”. The movie “The Matrix” represented most humans inserted into a virtual world, experiencing an alternate reality.

These are what you would call metaverses. “Meta” is a prefix meaning “beyond”, and “towards” comes from “universe”, making the word “Metaverse“.

What is the Metaverse?

The Metaverse, to put it simply, is a space in which human beings can participate in a shared virtual universe. The term originates from Neal Stephenson’s novel “Snow Crash”, in which humans interact with each other as avatars in 3D space. Recently, the movie “Ready Player One” featured people who can enter a virtual world and become a 3D being, an avatar. Players experience things they would not be able to do in the real world, such as performing extreme physical feats or driving technologically advanced vehicles.

 

Market insights:

  • The global Metaverse market was valued at $63.83 billion in 2021
  • There are currently more than 150 metaverses 
  • Metaverse sets to be $B-13 trillion by 2030
  • Estimated 3 billion Metaverse users by 2030

The idea behind Metaverse is that there will be a single virtual reality in which humans will become avatars and engage in this shared virtual reality space, talk to each other, go out, play games, watch movies, etc. People will meet, watch shows, hang out, visit museums, ride virtual parks, and visit websites, all within the same Metaverse. Still, we may even experience a metaverse connected with our natural world through Augmented Reality, which Niantic, the company behind Pokemon Go, is striving for. It is estimated that in a 3-year horizon, AR glasses should come on the market. There is speculation about companies like Apple and Facebook, which introduced its first-augmented reality headset Aria.

Let us help to bring your business into the Metaverse. 

Mark Zuckerberg is known to be able to estimate the potential of individual platforms and innovations very soon. His bet on Virtual and Augmented Reality began already some time ago. The first big step was to purchase the hardware company Oculus, whose headsets are now among the best-selling and to which you are currently signing up using the Meta-Facebook platform. When one of the most prominent technology players announces a similar event and reveals the cards and his focus on emerging industries, it always causes trouble and the need for other companies to react quickly. Meta has just launched an avalanche that will be significantly larger.

What is the future of Metaverse?

At the moment, it’s mainly about video games, but the idea of a metaverse is much broader than just the idea of a video game. Metaverse is designed to replace or enhance real-life features in virtual space. The things users do in their daily lives, such as going to work or attending a meeting, can be done in the metaverse. However, one of the greatest potentials is buying. Metaverse will create a new way for brands to create a shopping experience complete with realistic models, immersive 3D content, and realistic AR filters. Brands will turn their efforts to creating content and marketing strategies for VR and AR. Brands can consolidate their place in the Metaverse by converting products into 3D models or preparing creations specifically for virtual environments. On a practical level, investing in building a 3D portfolio is a step that it’s recommended to any product company.

And let’s look to the very distant future. We believe that the natural end of connecting to any meta version will be to allow direct connection to the human programming interface, the user’s brain. A good comparison would be, for example, the film “The Matrix”.

77% of Americans are joining or considering joining Metaverse.

We presume that users will choose from several meta versions, which may be thematically different or based on a different concept of rules or ownership. However, we also assume that one dominant player will be on the stage. The very idea of Metaverse by Neal Stephenson describes the virtual world associated primarily with Virtual Reality, headsets and 3D avatars. So if we went after the definition to connect to the meta version, a VR headset and our virtual identity would suffice. The possibilities for users and companies are endless, and we look forward to which form of meta version will be most sought after by users. In the long run, the dominant player will be the one who offers the best customer experience for most users.

What are the benefits and features of Metaverse?

We all know that we remember best when we see and experience things. And the numbers show that – immersive learning is 70-90% more effective than traditional learning. Augmented and Virtual Reality confirms this fact. For example, 3D visualization in AR applications helps people better understand a topic or get into different situations. Virtual and Augmented reality provides a playful approach to learning, making learning or experience more emotionally stimulating and memorable.

Contact Us to see how Metaverse can work for your business!

Is the Metaverse the future of social media and marketing??

With all the buzz surrounding recent Metaverse developments and investments, you may be wondering if and how the concept will shape the future of social media and marketing. The Metaverse will be an opportunity for all B2C brands to rethink their communication or their marketing strategies perhaps, such as the Saas B2B marketing. With platforms like Meta and companies investing vast amounts of money and resources into the metaverse, people and companies out there think it’s the future of social media and marketing.

Today, it isn’t easy to know what will work in 5 or 10 years in the marketing. Revolutions are on the agenda in this sector, and sometimes it’s hard to keep up with change. Surely the trends of the next few years will see the unstoppable growth of Tik Tok, which will probably become the most used social network in the world. Within five years, probably each of us will have an Avatar within the Metaverse, but marketing will not end because it is based on our needs and relationships. On the other hand, companies with a focus on B2B, in particular technological ones, will be able to take advantage of web 3.0 to emancipate themselves from the oligopolistic competition of current tech giants and break through the hitherto impenetrable barriers to entry into the Big Tech market, focusing more on the revolution of web 3.0 – where decentralization will be sovereign.

Marketing will change and evolve, new advertising platforms will come out, and we will have new spaces to colonize. Everything will be faster, smoother, and more integrated than ever. Social media, websites, virtual reality, search engines, emails, and smartphones will still exist. Still, they will probably be integrated and interconnected to have no precise boundaries, but the answer is still a little in the air. This version of the metaverse is very young, and we may see what the next few years will determine its stamina.

66% of Americans think Metaverse can replace Social Media as we currently know and use it. 

We at Yord perceive the virtual world or Metaverse as a natural evolution within the digital world we live in today. It is an extension of the 2D little world and a greater immersiveness of the experience, whether we are talking about Virtual or Augmented Reality. The rise of interest from customers and users in these technologies is growing significantly, and in the next five years, intensive growth is expected. Nowadays, technology overwhelms the notion of meta version, which is nothing against it as it connects the world of customers with the imagination of what these technologies will bring.

Check out our other projects here!

Contact Us

The post How is the Metaverse Going to Change your Business? appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

]]>
The Ultimate Guide to Interactive Screens https://yordstudio.com/the-ultimate-guide-to-interactive-screens/?utm_source=rss&utm_medium=rss&utm_campaign=the-ultimate-guide-to-interactive-screens Wed, 16 Jun 2021 16:57:25 +0000 https://yordstudio.com/?p=225946 The past year has seen some incredible changes in the way we interact with brands and products. We’ve gotten so used to relying on...

The post The Ultimate Guide to Interactive Screens appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

]]>

The past year has seen some incredible changes in the way we interact with brands and products. We’ve gotten so used to relying on technology and shopping online that most of us are not running back to stores unless there is some incentive. This is a problem for many businesses that have been suffering since early 2020.

However, this is also an incredible opportunity to innovate and present customers with something unique.

Introducing: Interactive Screens, an immersive solution for almost every industry. Keep reading to find out what interactive screens really are, how businesses are able to implement them into their marketing strategies and which industries are the most relevant for this captivating technology.

What are Interactive Screens?

 

Interactive Screens can go by many names: digital displays, smart mirrors, interactive walls, kinect screens, interactive displays etc. When we talk about interactive screens we mean a large display, either projected or created from one or more screens, that responds to the movement of users in some way.

Imagine a regular advertisement in a shopping mall. As you walk by, you may or may not passively glance at the screen. Now imagine that as you walk by, the advertisement begins to change. You glance over. As you lift your right arm, flowers begin sprouting from the top of the words. You lift your left arm and water begins filling the screen. You stand and experiment with different movements as you interact with the different elements on the screen. This is the power of interactive screen technology!

Curious how to implement Interactive Screens in your business? Click here. 

How can businesses use Interactive Screens?

Interactive technology can have a powerful impact on how brands, businesses and providers speak to their customers. 

Smart mirrors are installed in order to immerse customers in the experience of shopping and provide an extra incentive to visit brick-and-mortar stores. This technology offers a broad space for creativity and can be used as a marketing tool with interactive ads that play during inactivity, superior metrics and tailored experiences. 

interactive screen shopping mall

Interactive installations can appear at festivals to entice audiences to interact and share information about the event on social media. In shopping malls, large interactive installations engage visitors in a way that keeps them coming back for more. 

Museums and galleries are most widely known for using this interactive technology as their industry already looks for unique and creative ways to engage visitors.

What are the benefits and features of Interactive Screens?

 

People love to feel included and in control. When customers and visitors are allowed to control some aspect of an advertisement, exhibit or installation, they immediately connect with the experience on a much deeper level than with passive forms of marketing or art. Interactive Screens – including large installations, in-store smart mirrors and interactive advertisements – have the ability to capture and hold the attention of customers much longer than traditional methods of engagement.

interactive screen installations

Interactive screens include a wide variety of features that can be tailored to your specific needs as a business or brand. Smart mirrors include limitless integration and personalization options, including targeted advertising, shopping assistance and interactive points that inform users about new products. Interactive store-front screens replace mannequins to catch the attention of visitors with colors, music and games and pull them into your store. Interactive murals and displays enhance visitor experience at museums, exhibits, festivals and shopping centers by allowing visitors to control aspects of the screen with their bodies. Did we mention these displays can be installed on the walls, floors and ceiling?

Contact Us to see how Interactive Screens can work for you!

Who can use Interactive screens?

 

Interactive screens provide integration without boundaries and are therefore applicable in almost any industry. In retail, this technology can serve as an in-store experience for customers as well as a store-front attention grabber. Customers can play games to win coupons or dance or try on different styles of clothing and accessories.

Airports and train stations can provide travelers with fun interactive experiences while they wait for their trips. Interactive technology can also be used to provide informative messages and advertisements while visitors pass the time. Museums and galleries can implement interactive screens at different points of their exhibits to teach, engage or simply entertain their guests. Thought-provoking interactive experiences provide users with unique ways of experiencing art and culture.

Shopping malls are able to integrate much larger-scale displays. These interactive screens can act as advertisements for the latest products or just exciting experiences that customers can control with their movement. They can provide info or entice users to share and connect on social media.

Interactive screens are the latest technology being used to entice customers and visitors to return. Brands, businesses and spaces can personalize these displays in any way they want, based on their goals. We hope to see more and more businesses integrating this powerful technology very soon!

Check out our other projects here!

The post The Ultimate Guide to Interactive Screens appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

]]>
Grow your business with a virtual 360°- degree showroom https://yordstudio.com/grow-your-business-with-a-virtual-360-degree-showroom/?utm_source=rss&utm_medium=rss&utm_campaign=grow-your-business-with-a-virtual-360-degree-showroom Sat, 17 Oct 2020 12:50:38 +0000 https://yordstudio.com/?p=217825 The world may seem a little less real to your customer these days. With social distancing and online shopping taking over our lives, the...

The post Grow your business with a virtual 360°- degree showroom appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

]]>

The world may seem a little less real to your customer these days. With social distancing and online shopping taking over our lives, the individual shopping experience is fading. Shopping online generally means a flat presentation of products arranged in a grid, which misses a specific connection to the product. This something that is missing is the experience of shopping. The experience of meeting and getting to know a product is a crucial driver of sales, especially for luxury and up-market brands. Experience is also part of the overall brand strategy. A visit to a flagship store of an international brand has to be something unique, personal, and emotional interaction with what the brand stands for.

One powerful way brands create an experience for those staying at home is the 360° degree virtual showroom and hyper zoom. A simple step towards creating Virtual Reality and Augmented Reality experiences, a 360° gallery is simple to develop and implement on your website or in your app. It can take as little as a cell phone to make a necessary experience that will give your potential client something to experience, rather than a bland, flat product shot. 

If you’ve ever played Geoguessr, you understand the appeal instantly. The game shows you a virtual reality window from Google’s Streetview, prompting you to guess where in the world you are. With a little looking around and exploring, you can experience a brand new place in the world. Now imagine getting that exploration experience connected to your brand. By combining virtual reality and a sense of adventure, you can create a strong impression of your brand in the consumer’s mind. 

With the right equipment and know-how, this simple VR-like experience can be made larger than life. With the help of a designer familiar with creating virtual and augmented reality experiences, you can make something your customers will love and share. You give them something worth talking about by taking their shopping experience into a larger-than-life world.

Brands Big and Small are Getting on the 360-degree Showroom Bandwagon.


This tactic of creating a virtual showroom has been successful for small and global brands alike. Nissan, for example, created an
interactive car showroom, where you can check out the cars and even get a look from inside. This online VR experience helps you imagine yourself behind the wheel, even as you sit at home in your underwear. 

Ordre, a fashion buyer, incorporates virtual reality and 360° degree views throughout their shopping experience, online and in-store. If you visit Ordre, you can see the outfits from all angles using the life-size touchscreen displays. Or, you could have a front-row view of a fashion show with a VR headset. This brand has embraced the virtual reality experience as part of its core identity. 

Diesel, a forward-thinking fashion brand, has also created an elaborate virtual showroom. Allowing the user to wander around the “Hyperroom,” Diesel can engage a user with dramatic colours and visuals synonymous with the brand. 

Suppose you want to curate the user experience and showcase your brand in a specific way. In that case, you can take a page from Two’s Company’s virtual showroom that replicates the shopping experience and also features a pre-designed walkthrough tour that the user can stop at any time. The blend of scripted and interactive experiential modes helps guide the user’s attention.

Hyperoom for shops

What Can a Virtual Showroom Do For You?

The sad truth is that social distancing isn’t going away anytime soon. The new reality is changing our shopping behaviours, and brands must keep up. While consumer retail and fashion are obvious candidates for the use of virtual showrooms, even industrial facilities are finding use in this technology. 

So, whatever business you may be in, COVID (as well as the inevitable pace of technological change) will likely impact you. Providing users with a virtual, immersive tour of your facility or product quickly becomes a requirement. Of course, you also can share this experience with someone anywhere in the world. 

While almost anyone can make a simple and crude virtual tour, it takes a seasoned designer comfortable with AR and VR technology to create an experience. By implementing the content and technology to maintain immersion, YORD combines its technical and design know-how to deliver something unique and memorable. So, if you’re ready to see how this trend can help you grow your business, get in touch with us for a free demo. Let’s figure out how to make a 360-degree virtual showroom jump-start your business.

Sneaking in AR


Augmented Reality (AR) technology has been cautiously, and sometimes sneakily implemented by some
visionary developers for more than a decade. With the growing presence of powerful mobile computing platforms like smartphones or tablets, 3D solutions are coming to the real world, causing a closure of the gap between input and output. Equipped with stereoscopic camera arrays, useful data connections, and powerful and advanced processors, the AR revolution is creeping into every facet of life. From interactive entertainment to design, and even industrial automation and maintenance. Even the more mundane areas of business, like retail shopping, are going experiencing change.

Augmented Reality is still limited to tablets and phones. As the industry painfully learned from the Google Glass experiment: function, form, and also cost need some significant improvements for AR glasses to become finally adopted by the consumer. Rumors circulating around a potential new product, Apple Glasses, suggest that a hardware leap may be imminent. Even if the device relies heavily on being tethered to a user’s phone. Truly functional heads-up display hardware will launch a new industry, in the same way, that the first iPhone launched the mobile app gold rush.

The post Grow your business with a virtual 360°- degree showroom appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

]]>
Why your business must prepare for the 3D revolution https://yordstudio.com/why-your-business-must-prepare-for-the-3d-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=why-your-business-must-prepare-for-the-3d-revolution Tue, 01 Sep 2020 12:26:38 +0000 https://yordstudio.com/?p=217809 No, you aren’t seeing an article from the late ‘80ies. The most significant impact of 3D technologies is still ahead. Creativity wants FREEDOM.​ New...

The post Why your business must prepare for the 3D revolution appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

]]>

No, you aren’t seeing an article from the late ‘80ies. The most significant impact of 3D technologies is still ahead.

Creativity wants FREEDOM.​

New technology is often complex, cumbersome, and expensive. While it’s new, it will inevitably be the tool of big institutions like governments and corporations. Only when the average person has access to create will the technology bloom and reach its full potential. At this point, it will start rapidly reshaping the experiential landscape for the average consumer.

The 3D revolution has not yet reached it’s apex​


3D technologies have advanced significantly in the past 50 years. From modeling to imaging, media production, and even 3D printing, yet the real 3D revolution has not yet happened. The hurdle of accessibility for 3D creation is inching ever downward, though. In a few short years, we will see an explosion of 3D technology applications that will touch every corner of our lives.

3D model for company

The roots of 3D design​


While analog 3D, in the form of stereoscopic photography
has been around since 1832, computer 3D modeling came to light in the 1960ies. It was still relegated mostly to the domain of computer science and hardcore math. The University of Utah has pioneered some of the core 3D animation and modeling technology in the ‘70ies. The program’s alumni have gone on to create historical companies like Pixar and Adobe. These companies helped popularize the idea of 3D, creating a market for digital computer graphics. We can see its impact in fields as different as gaming, architectural design, and medicine.

3D is more accessible than ever​


These new forms of media brought about the technologies that enable the average consumer to participate in the creation of 3D content as well. With platforms like
Blender, a free 3D modeling and animation solution, as well as a range of free game engines like Unity and Godot, anyone can become a creator.  

For the time being, however, most 3D experiences are tethered to bulky desktops and specialized 3D rigs and peripherals that will isolate the user in their virtual reality worlds. 

Traditional VR, whether experienced in a cinema, through gaming or even in a professional context is an adventure that is isolated from reality. VR has the power to transport your experience somewhere else, cutting you off, however momentarily, from the place that your body occupies. This keeps 3D technology in a limited state, either too immersive or not immersive enough to be integrated into your everyday life. 

The emergence of powerful mobile technologies gives a hint of the true potential of 3D meeting the real world. As hardware has gotten smaller, portable connected devices have now provided virtually ubiquitous access to the web. They’ve also lowered the bar to entry and increased incentive for programming, design, and media production, spawning a renaissance of creative development for mobile platforms.

3D models of cars

Sneaking in AR​

 

Augmented Reality (AR) has been out there for some time now, implemented by innovative developers for almost a decade. But with the constantly evolving market of powerful mobile computing devices such as smartphones and tablets, 3D is coming to the real world. The stereoscopic camera arrays, data connections, and powerful processors are just some of the things that prove the AR revolution is coming and it’s gonna be big. It’s been noticed by many industries, including educational, entertainment, media and even fashion up to industrial automation and maintenance. But even the mundane business areas, like retail shopping, are able to benefit from augmented reality.

 

Even though the predictions for the future of AR are big, it’s still limited only to phones and tablets. The Google Glass failed experiment was the best proof of this. It is evident that form, function, and cost need significant improvements for AR glasses to be adopted by the consumer. There has been some talk about the new Apple Glasses, but that’s still further down the road. The industry is still in need of functional heads-up display hardware, which will once and for all revolutionize the Augmented Reality field, similar to what the iPhone did to the mobile phone industry.

Visualizations for houses

The 3D revolution will reshape your world ​


If current implementations of 3D technology are anything to go by, we will see a significant reduction of costs with much higher precision of the end product. For architecture and construction companies, being able to model, troubleshoot potential geometry clashes, and then design custom solutions is possible at a large scale with 3D design. The addition of AR will help implement 3D modeling and the use of 3D references in the process of construction. The manufacturing industry is already using significant 3D and AR capabilities to produce more precise machines, as well as maintain automation lines efficiently. With the addition of ubiquitous AR, implementations on the spot will become the standard, with each field technician having access to high quality interactive 3D technical information that makes repair a breeze. 

Multiple companies are working on a truly accessible AR hardware solution, and once the first product launches in the market, we are likely to see a flood of competitive hardware. 3D imaging will be everywhere you go. 3D design will be a key component for Augmented Reality at work. With accessible, wearable AR practically everything you do will be conducted in some version of 3D space. Your navigation of the real world will change significantly as well. With a flood of information coming directly to your eyes, your world will become infinitely customizable and curated. Wayfinding and discovery will be driven by Augmented Reality, as well as media and advertising. By combining the location and AR information accessibility, the way we share experiences and communication will change drastically as well. 

With the possibilities promised by AR technology that is just around the corner, virtually no industry will be untouched by the 3D revolution. No company can afford to ignore the coming change, but preparing for it doesn’t have to be overwhelming. Learning the basics of 3D design and getting comfortable with the possibilities is a good start. If you want to see some cutting-edge application of AR for your business, get in touch for a free demo. 

The post Why your business must prepare for the 3D revolution appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

]]>