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Discover Transformative Business Opportunities with Apple Vision Pro

Veronika — Wed, 24 Jan 2024 09:42:33 +0000

The Launch of Apple’s Vision Pro: Changing Business Forever

Apple’s new Vision Pro is a big deal for people who love technology and for business leaders. This isn’t just another new gadget; it’s a major change for companies wanting to improve how they work. Our detailed review focuses on how the Apple Vision Pro can help your business. Keep reading to learn more about the features of Vision Pro and how it can change the way we do business.

Exploring the Apple Vision Pro

The Apple Vision Pro isn’t just a step forward in personal computing; it’s a giant leap. This innovative device is transforming how we interact with everything – from apps and photos to TV shows and FaceTime. Let’s dive into some key features that make the Vision Pro special:

Revolutionary Interface: Vision Pro’s visionOS and 3D interface offer an expansive workspace. Imagine having all your apps side by side, without any clutter. It’s about getting more done, with less effort, through efficient multitasking and easy access to your apps.
Seamless Integration with Apple Accessories: Pair it with the Magic Keyboard and Trackpad, and you’ve got the ultimate portable office. It’s like carrying a 4K display wherever you go, with crisp visuals that make every task a pleasure.
Personal Theater Experience: The Vision Pro turns any room into a cinema. With its dual ultra-high-resolution displays, it feels like you’re watching on a 100-feet-wide screen. The advanced Spatial Audio adds to this, making movies and TV shows more immersive than ever.
Enhanced Gaming: Gaming on the Vision Pro is a whole new experience. With support for over 100 Apple Arcade games and popular game controllers, it brings games to life with stunning audio-visuals and an unmatched sense of immersion.

Key Features You Should Know:

Intuitive Control: Navigate effortlessly using your hands, eyes, and voice, thanks to 12 cameras, five sensors, and six microphones.
EyeSight Technology: Stay connected to your surroundings while focused on your apps, with the headset adjusting transparency for a balanced experience.
Immersive FaceTime: Interact in 3D during video calls, with real-time facial movement detection bringing your digital representation to life.
Desktop Mirroring: Project your desktop in a 360-degree virtual space, supporting traditional inputs for a seamless work experience.
Entertainment Anywhere: Enjoy a theater-like experience with 4K displays and Spatial Audio. SharePlay adds a social dimension to your viewing, perfect for entertainment on the go.

Apple Vision Pro Potential For Your Business Beyond Entertainment

The Apple Vision Pro is not just another spatial computing headset; it represents a paradigm shift in how we interact with the digital world. While it’s true that much of the excitement around this device centers on its entertainment capabilities, its potential extends well beyond just amusement. Here are just a few possible applications:

VIRTUAL COLLABOARTION

The Vision Pro introduces a revolutionary approach to remote collaboration, transforming virtual meetings into immersive experiences where participants feel as if they are in the same room together. This innovation is a game-changer for remote teams, greatly enhancing communication and teamwork. Say goodbye to ordinary video calls and embrace the ability to collaborate within shared virtual environments, enabling brainstorming, project reviews, and team training in a whole new way.

SIMULATED TRAINING & EDUCATION

Get your team ready to face real-world challenges within a safe and risk-free setting. Sectors like aviation, healthcare, and manufacturing can leverage spatial computing to create immersive training simulations, effectively reducing the reliance on expensive physical training facilities while enhancing the competence and readiness of trainees.

MARKETING AND ENTERTEINMENT

The introduction of Apple’s Vision Pro device heralds a new era in experiential marketing and fan engagement, particularly within the realm of events. Positioned as a Spatial Computing device rather than a conventional AR or VR tool, the Vision Pro offers marketers an unprecedented platform for crafting immersive and unforgettable experiences for their audience.

PRODUCT DEMONSTRATION

With 3D product demonstrations, businesses can elevate customer engagement significantly. This interactive approach empowers shoppers to make more informed choices while experiencing seamless, high-quality 3D models, courtesy of the robust M2 chip and R1 coprocessor. The OLED display, renowned for its expansive color gamut and impressive dynamic range, delivers strikingly lifelike visuals. Consequently, this translates into captivatingly realistic 3D model presentations.

HEALTHCARE

Apple Vision Pro holds the promise of bringing about substantial changes across multiple sectors, particularly within the realms of healthcare, medical technology, and digital health. With its immersive data visualization and accessibility features, this headset has the potential to revolutionize telemedicine, medical education and training, aid surgeons in surgical planning, and improve the delivery of mental health treatments. These advancements are set to expand opportunities for both healthcare professionals and patients.

CUSTOMER SUPPORT

The potential for customer support to reach new heights is evident with the introduction of Vision Pro. Support agents now have the opportunity to guide customers through solutions within an immersive virtual environment, ultimately leading to heightened levels of customer satisfaction. This innovative approach not only empowers support teams to address inquiries more effectively but also delivers a more engaging and personalized experience for customers seeking assistance.

CONSUMER RESEARCH

Enable customers to engage with your products virtually and gather feedback before finalizing designs. With Vision Pro, you can conduct immersive surveys and host focus groups, offering engaging experiences for participants and yielding valuable, data-rich insights for marketers.

DATA VISUALIZATION

With its immersive 3D capabilities, Vision Pro allows you to transform raw data into captivating visualizations that are not only informative but also highly engaging. Imagine being able to navigate through your marketing data as if you were exploring a virtual world. This level of interactivity adds a new dimension to your presentations and reports, making them more memorable and impactful.

VIRTUAL EVENTS

Imagine hosting a product launch where attendees can explore a virtual showroom, interact with 3D representations of your products, and engage in real-time discussions with your team. Alternatively, envision a conference where participants can navigate through a virtual conference center, attend sessions in immersive environments, and network with other attendees as if they were in the same physical space.

ADVERTISING

And this just scratches the surface. With applications in real estate, tourism, education, marketing, and more, the Vision Pro is set to redefine how we perceive the world around us.

The Importance of Vision Pro in Business Services

Immersive Experiences: Apple Vision Pro redefines user engagement by blending virtual content seamlessly with the real world. Imagine your customers interacting with product demonstrations, trying out virtual versions of your products, or being part of an immersive brand story. These experiences are not only captivating but also leave an indelible mark on your customers, making them more likely to remember and choose your brand.
Enhanced Customer Engagement: In today’s competitive market, differentiation is key. With Apple Vision Pro, you can offer unparalleled interactive experiences, allowing customers to delve deeper into what you offer. By providing personalized and immersive interactions, you not only engage your customers but also build stronger brand loyalty and increase the chances of conversions.
Increased Operational Efficiency: Apple Vision Pro isn’t just about enhancing customer experiences; it’s also a powerful tool for streamlining business operations. Whether it’s for training purposes, simulations, or real-time data access, Apple Vision Pro can be the catalyst for more efficient processes. By providing employees with real-time data overlays and contextual information, you empower them to make informed decisions quickly, reducing errors and boosting productivity.
Competitive Advantage: Incorporating Apple Vision Pro into your business strategy gives you a significant leg up over competitors. This state-of-the-art technology allows you to present your offerings in a way that’s both innovative and resonates with modern consumers. By delivering top-tier AR experiences, you not only set your brand apart but also position yourself as a forward-thinking leader in your industry.
Versatility Across Industries: The beauty of Apple Vision Pro lies in its adaptability. Whether you’re in retail, healthcare, education, manufacturing, or any other sector, this technology can be tailored to suit your needs. It offers endless possibilities to reinvent customer interactions, streamline operations, and ultimately drive business growth.

In conclusion, YORD Studio, as an Apple Vision Pro developer, is well-equipped to assist you in smoothly transitioning your business into the ever-evolving landscape of technology. We are passionate about ensuring your business embraces Apple Vision Pro and harnesses its full potential. Let’s collaborate to create tailored, cutting-edge solutions that will position your business at the forefront of this technological wave. At YORD Studio, we are committed to empowering your success in the world of Apple Vision Pro development.

The post Discover Transformative Business Opportunities with Apple Vision Pro appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

Immersive Solutions to Boost Your Business in 2025

Manu — Thu, 28 Dec 2023 13:38:03 +0000

We have once again landed at the time of year when we wonder what technology will hold for us in 2025. The continual process of digital change never ends, and the ground-breaking innovations that have made 2024 one of the most exciting years for innovation will keep reshaping the world around us in several fascinating ways. In this dynamic tech environment, we’re thrilled to introduce three innovative solutions from Yord that promise to revolutionize how businesses thrive in the upcoming year.

What are Immersive Tech Solutions in 2025?

1. Metahuman

Metahuman is not just another technological innovation; it’s a meticulously crafted, digitally rendered human replica that defies conventional boundaries. Imagine having the power to create lifelike digital twins that can speak and move and express emotions just like real humans. The level of intricacy is awe-inspiring; from individual hair strands to skin pores and even the most nuanced facial expressions, Metahuman brings an unparalleled level of realism to the digital realm. For more information, you can visit our digital twin and Metahuman case study.

In today’s competitive market, customer engagement and satisfaction are paramount. Metahuman offers a unique and powerful approach to enhance your business operations in ways you may not have thought possible.

How Metahuman Can Benefit Your Business?

Metahuman is like having a super-realistic digital person at your service. Think of it as a super-smart, computer-generated helper who can talk, move, and even show emotions, just like a real person. Here’s how this can help your business:

Better Customer Service: You can use Metahuman to chat with customers online or even on the phone. Customers will feel like they’re talking to a real person, making them happier and more likely to buy from you.
Training and Learning: Metahuman can be your virtual trainer. It can show employees how to do their job better and help them learn new things quickly.
Personalized Marketing: Metahuman can understand how people feel and react. This means you can create ads and messages that connect with customers on a deep, emotional level.
Saving Money: You can use Metahuman to do tasks that usually need people, like answering questions or helping with problems. This can save you money because you don’t need to pay real people to do these jobs.
Being Super Efficient: Metahuman can work 24/7 without getting tired or taking breaks. This means your business can be open and helpful to customers all the time.

Gain a Competitive Edge with Metahumans

Imagine launching a product in multiple markets and having a spokesperson address each audience in their local language without any need for translation or subtitles. Consider the possibilities of a 24/7 brand ambassador who doesn’t take breaks, addresses customer queries, and remains unaffected by global crises. Metahumans offers an exciting avenue for brands to enhance their storytelling and interaction.

Furthermore, as virtual influencers gain traction, audiences are increasingly receptive to digital interactions. By capitalizing on this trend, brands can carve a distinct identity, achieve effective communication, and even revel in a touch of novelty.

Industries poised to adopt Metahuman strategies:

Entertainment and Media: Creating hyper-realistic characters for movies or games.
Fashion and Retail: Virtual fashion shows with Metahuman models.
Healthcare: Digital assistants guiding patients through procedures.
Education and Training: Virtual tutors for personalized learning.
Marketing and Advertising: Campaigns led by Virtual influencers.
Research and Development: User experience testing with consistent digital subjects.
Virtual Assistant: Round-the-clock helpdesks and support.

2. Interactive Experiences

An Interactive Wall is a cutting-edge solution that blurs the line between technology and human engagement. It takes ordinary walls, floors, counters, and various surfaces and transforms them into captivating canvases that respond to the movements of your audience. By harnessing the power of dynamic video projections, interactive walls have the potential to captivate, educate, and entertain like never before.

Digital interactive walls employ cutting-edge technologies such as motion, sound, and touch to create a profound and lasting impression on users. This innovative approach to interactive experiences strengthens the relationship between brands and consumers by offering a more memorable and unique experience.

Our Interactive Wall Solutions are versatile and adaptable, making them ideal for a wide range of industries, including:

Retail: Enhance the shopping experience with interactive displays and product information.
Museums and Galleries: Bring history and art to life with immersive storytelling.
Education: Make learning engaging and fun with interactive lessons and simulations.
Events and Exhibitions: Create memorable experiences for event attendees and trade show visitors.
Advertising and Marketing Agencies: Showcase products and campaigns in a unique and attention-grabbing way.
Gaming and Entertainment: Take gaming to the next level with interactive gaming environments.

How Can Your Business Benefit?

1. Enhanced Brand Experience: Interactive walls offer a unique way to immerse your customers in your brand’s story. Through interactive visuals and engaging content, you can create a memorable and lasting impression, reinforcing brand loyalty.

2. Boosted Sales: By creating an immersive and dynamic shopping experience, interactive walls can drive sales. Customers are more likely to make purchases when they are engaged and entertained during their shopping journey.

3. Educational and Informative: In educational settings or corporate environments, interactive walls serve as powerful tools for conveying complex information in an engaging and easy-to-understand manner.

4. Event WOW Factor: At events, conferences, and exhibitions, interactive walls provide that “wow” factor that draws in attendees, leaving them with a memorable experience and a positive association with your brand.

5. Data-Driven Insights: Interactive walls can collect valuable data on user interactions, preferences, and behaviors. This data can be used to refine marketing strategies and tailor content to better meet the needs of your audience.

6. Customizable Creativity: The possibilities with interactive walls are virtually limitless. You can tailor the content to suit your brand’s identity and campaign objectives, ensuring a unique and unforgettable experience.

Interested to know how to create your own interactive experience? Contact us!

3. Virtual Production

Virtual production technology seamlessly blends the digital and physical realms throughout the entire filmmaking process, from pre-production to post-production. Originating from innovations in the gaming industry, virtual production harnesses the power of technologies such as Unreal Engine, high-performance graphics cards, camera tracking, and virtual/augmented reality. These tools combine to bridge the gap between the digital and physical worlds, ensuring that what you see through the camera lens is precisely what you get in your final video.

Originally developed for filmmaking, virtual production techniques have found applications in various other industries and use cases. Here are some examples:

Television and Streaming Content
Gaming
Virtual Events and Conferences
Architectural Visualization
Training and Simulation

Why to Use Virtual Production?

1. Natural Scene Lighting: Bid farewell to the limitations of green screens. Virtual production harnesses ambient LED screen lighting to create realistic scenes, eliminating the need for extensive post-production work.

2. Complete Design Freedom: Say goodbye to compromises. In an LED volume, video creators enjoy unparalleled freedom over costume, prop, and set design, eradicating the need for post-production fixes.

3. Complete Environmental Control: Transform landscapes and settings at will. Photogrammetry and 3D scanning allow for the virtualization of real-world environments, while game engines enable dynamic reshaping.

4. Building Virtual Worlds: Extend the realm of possibilities. Virtual production coupled with extended reality (XR) technology enables the creation of 360˚ environments from a single stage.

5. Encouraging Natural Performances: Immerse actors in virtual worlds. They react to their surroundings organically, with natural sightlines, enhancing realism and spontaneous performances.

6. Cost Efficiency: Stay on budget with clarity. Virtual production minimizes unforeseen expenses by allowing content adjustments during filming, reducing the need for reshoots and costly post-production rendering.

What are Immersive Tech Solutions in 2025?

Are you prepared to embrace the future? Delve into the realm of immersive technology and discover how your business can leverage these innovative solutions. Connect with Yord Studio and position yourself at the forefront of digital communication.

The post Immersive Solutions to Boost Your Business in 2025 appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

Expanding Brands in the Metaverse: From Avatars to Metahumans

Gustas — Thu, 12 Oct 2023 16:27:46 +0000

The digital realm is swifty, transcending beyond mere flat screens. As we step into the metaverse—an expansive interconnected digital universe—brands are presented with revolutionary ways to redefine their rapport with consumers. The integration of Metaverse avatars and the avant-garde Metahuman Unreal Engine ushers brands into this immersive era.

What is a Metahuman?

A Metahuman is a hyper-realistic digital representation of a human. These digital entities are designed to mimic human emotions, actions, and intricacies perfectly. Watch this video showcasing how a Metahuman could manifest to grasp the potential and reality.

Metahuman Definition

The term “metahuman” refers to a digitally created representation of a human, crafted using the most advanced technologies available. These digital entities are meticulously designed to capture even the subtlest nuances of human expression and emotion, making them almost indistinguishable from real humans in a virtual environment. The metahuman definition extends beyond just a simple digital avatar; it represents a convergence of technology and artistry, aiming to revolutionize how we perceive and interact with virtual representations. As technology evolves, the line between humans and metahumans in the digital realm may become increasingly blurred, offering new possibilities for interaction, entertainment, and business.

What’s the difference between Metaverse Avatars and Metahumans?

Criteria	Metaverse Avatars	Metahumans
Pros
Realism	Varies; can be stylized or semi-realistic	Extremely high; almost indistinguishable from real humans
Customization	High; can be easily tailored to represent various styles and identities	Limited to human-like features but can capture detailed nuances
Application Range	Broad; suitable for virtual worlds, social platforms, and online games	Specific: ideal for film, advertising, simulations, and high-end gaming
Resource Intensity	Generally lower; simpler designs require less computational power	Higher, detailed designs demand more computational resources
Engagement	Allows for unique and diverse representations, which can be more engaging in casual settings	Lifelike representation can lead to deeper emotional connections
Cons
Realism	Might not capture the full depth of human emotion and expression	Might be too realistic for some applications, leading to uncanny valley concerns
Customization	It might lack the depth and nuance of human-like features in some platforms	Less room for stylized or fantastical customization
Application Range	It might not be suitable for applications requiring high realism	It might be overkill for casual or stylized platforms
Resource Intensity	Some advanced avatars might still require significant resources	Requires high-end technology and can be resource-intensive
Engagement	Stylized avatars might not resonate with all demographics	The high realism might not always be necessary or could be off-putting to some users

Businesses can use this table as a starting point to evaluate which option aligns better with their specific needs and target audience.

How Can Metahuman And Metaverse Avatars Be Used For Business Solutions?

Virtual Influencers

In the realm of influencer marketing, virtual influencers stand out as a unique proposition. These CGI-created characters, tailored to resonate with specific audience segments, offer a consistent and controlled brand representation. Unlike their human counterparts, they can be designed to perfectly align with a brand’s image or message, making them a valuable asset in the world of influence marketing.

Conversational Avatars

Enhancing user experience is paramount in today’s competitive market. With the integration of Natural Language Processing (NLP), conversational avatars can be the game-changer. They not only enhance chatbot solutions but also elevate mobile app onboarding experiences, ensuring users are engaged and informed.

Live-size Holograms

Imagine walking into a business meeting and being greeted by a life-size hologram of the CEO. These metaverse avatars can be used to interact with the public or to add a futuristic touch to video conferencing meetings, offering a unique and immersive experience.

Talking Heads

Trade shows, retail stores, and even gyms are now offering a novel interaction method with Talking Heads. These digital characters, animated in real-time using facial recognition and motion capture, provide guests with an informative and memorable experience. It’s like having a metahuman representative, ready to engage and inform.

Character Design and Animation

The art of creating virtual humans has evolved immensely. Whether the need is for photorealistic, cartoony, or any other stylistic representation, businesses can now have characters that align perfectly with their brand ethos and message.

Witnessing Metahuman Brilliance: A Case Study

Delve into our project where we synergized with a client to sculpt a hyper-realistic Metahuman Twin. This case underscores the depth, precision, and boundless possibilities when blending Metahumans into brand strategies. For a comprehensive view of our expertise, also traverse through our diverse AR, VR, and XR projects.

Conclusion

In an age where reality and digital often blur, brands harnessing the might of the Metahuman Unreal Engine and well-crafted Metaverse avatars are poised for unprecedented engagement. The metaverse beckons brands to limitless connectivity, immersion, and growth.

The post Expanding Brands in the Metaverse: From Avatars to Metahumans appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

Top 5 XR Trends to Watch in 2023

Veronika — Mon, 14 Aug 2023 11:20:52 +0000

What are Immersive Technology Trends in 2023?

In the dynamic landscape of technology trends in 2023, several exciting developments are driving innovation and shaping the way we interact with the world around us. These trends encompass a wide range of industries and applications, offering transformative possibilities for businesses, individuals, and societies as a whole.

Contact us today to learn how we can turn your vision into a reality!

1. XR in Training and Education

Recently, companies have started using more technology for training. At first, they did this because traveling was hard, and meeting in person wasn’t always possible. They discovered that using XR (like VR and AR) saved them money, made things faster, and made training safer. In 2023, more people are using XR because it’s better and easier to use.

Sectors like Hospitals, Flying, Making things, and Schools are using XR a lot now. It’s helping workers all over the world. Some experts think using VR in schools could be worth over $32.9 billion by 2026. This year, 2023, we’ll see even more XR used in jobs and schools, improving training and learning. It can help with practicing skills, understanding things, and remembering them.

For students, learning with XR helps them think better and learn faster. So, schools should think about using more technology. XR is great for the teaching and training industry. It can make learning fun and natural for students of all ages. With new and better XR tools, we think more schools and companies will use XR in 2023.

2. Avatars and Digital Identities

In the ever-evolving tapestry of technology trends in 2023, avatars and digital identities stand out as a profound transformation in how we perceive ourselves and interact with the digital world. Avatars, once limited to gaming and virtual spaces, are now becoming sophisticated representations that bridge the gap between our physical and digital lives, giving rise to new dimensions of self-expression, communication, and even commerce.

The year 2023 witnesses the dawn of highly personalized avatars that closely mimic users’ physical appearances and behaviors. Thanks to facial recognition, motion capture, and AI advancements, individuals can create avatars that mirror their unique features, expressions, and mannerisms. These digital reflections offer a captivating way to communicate and connect, fostering a sense of presence and authenticity in virtual interactions.

As a testament to this evolution, the market for hyper-realistic avatars is projected to surpass $528 billion by 2030. With advancements in 3D modeling and animation technology, 2023 is anticipated to see an even greater demand for these life-like digital humans in XR experiences, blurring the lines between virtual and reality. Indeed, the XR landscape 2023 will be marked by revolutionary strides in hyper-realistic avatar integration.

3. XR Holoportation: Bridging Physical and Virtual Realities

One of the most captivating technology trends of 2023 is XR holoportation. This term refers to the ability to transport individuals as holographic avatars from one location to another in real-time. By merging virtual reality with telepresence technology, holoportation offers immersive communication and collaboration experiences previously thought to be the stuff of science fiction. Imagine attending a meeting or a family gathering as a lifelike hologram, transcending geographical boundaries and bringing people together in unprecedented ways.

Microsoft, for instance, delves deeper into this arena with their Holoportation initiative, aimed at 3D capturing and relaying via the HoloLens system. The potential of XR-based holoportation is expected to grow throughout 2023, unlocking fresh opportunities across sectors, from education to collaborative work, and replicating a sense of physical presence.

4. AI-Powered Immersive Experiences

The fusion of Artificial Intelligence (AI) and extended reality is reshaping how we experience digital content. In 2023, AI is revolutionizing immersive experiences by analyzing user behavior and preferences to create personalized and responsive virtual environments. Whether it’s tailoring a virtual gaming landscape, adapting augmented reality overlays to individual interests, or enhancing training simulations, AI-driven immersion marks a significant step forward in the convergence of technology and personalization.

5. XR in Healthcare

The healthcare industry is witnessing a profound transformation through XR technologies in 2023. From medical training and surgery simulations to patient care and therapy, extended reality is revolutionizing how healthcare professionals operate and how patients experience treatment.

XR simulations allow medical students and professionals to practice surgeries, medical procedures, and patient interactions in a risk-free virtual environment. This trend not only enhances the quality of medical education but also contributes to improved patient outcomes as healthcare providers refine their skills before entering the operating room.

Contact us to learn how we can help you maximize your business!

The post Top 5 XR Trends to Watch in 2023 appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

5 Features You Must Know About the Apple Vision Pro

Manu — Mon, 26 Jun 2023 07:49:31 +0000

The long-anticipated day for the whole extended reality (XR) field has finally arrived – Apple has introduced its initial spatial computer, the Apple Vision Pro. This device effortlessly merges digital data with real-world elements, enabling users to maintain their presence and forge connections with others. The Vision Pro brings forth a thoroughly three-dimensional user interface, commanded by the most innate and intuitive control mechanisms: the eyes, hands, and voice of the user.

Impact on the industry

During the keynote address at the WWDC, it was revealed that Disney+ will be accessible on the Vision Pro from its launch and they already gave us the preview of Disney’s content on the headset. It stands as an inspiring example of immersive storytelling and the future of sports experiences, setting the stage for the wider media ecosystem. This landmark instance is likely to stimulate substantial investment from other hardware producers as well as content and service providers. Learn more about exploring the transformative business opportunities with Apple Vision Pro.

It won’t simply incite demand for content providers to venture into new XR platforms; it will also necessitate the development of long-term business plans and revenue strategies. Media corporations must recognize that XR will naturally become a key part of media consumption, and in order to maintain their relevance, they must engage with the burgeoning XR market. You can learn more about how to develop for Vision Pro with our step-by-step guide.

What you should know about Vision Pro

1. 3D layered user interface

The Vision Pro by Apple boasts a flawless 3D layered user interface. This digital overlay adroitly integrates with the real world, courtesy of state-of-the-art technology. Yet, the highlight of its three-dimensionality is the dynamic nature of the Vision Pro’s digital overlay, allowing it to respond to natural light and cast virtual shadows on surfaces.

2. The most intuitive way to control the device

The Vision Pro doesn’t necessitate the use of a controller; instead, it is ingeniously designed to take inputs based on the user’s body movements.

The headset is equipped with 12 cameras, five sensors, and six microphones to accurately track the movements of a user’s hands, eyes, and voice. High-speed cameras and a circle of LEDs are employed for eye tracking; these project light patterns onto the user’s eyes to ascertain their gaze direction. To interact with objects within an app, like selecting a button, the user simply looks at the object and performs a pinch gesture in the air.

3. Display that immerses you

The headset is equipped with dual micro-OLED panels boasting a combined total of an astounding 23 million pixels. For those unfamiliar, this constitutes an incredibly high pixel density. The displays also support a broad color spectrum and high dynamic range. While specific details about resolution and brightness were not disclosed, the company has asserted that each display will offer a resolution surpassing that of a 4K TV.

4. Apple Eyesight

While it’s simple to become completely engrossed in the Vision Pro’s environments, Apple has taken measures to ensure that those on the outside receive as much attention as those immersed in the virtual world. For instance, the mixed reality headset boasts a distinctive feature dubbed “Eyesight,” which reveals the eyes of the user inside to people outside. This is achieved via an external display that illuminates, creating the illusion of the Vision Pro becoming transparent.

5. Capture spatial photos

The Vision Pro employs its array of front-facing depth sensors to take photos and videos that resemble 3D. Consequently, content captured by the Vision Pro will exhibit an enhanced sense of depth and realism, making them feel almost palpable. According to Apple, these captured photos and videos can be viewed effortlessly at any time, and they will give the viewer a sensation of being right there in the moment.

Sum up of Apple Vision Pro

The Apple Vision Pro marks a groundbreaking advancement in the field of augmented reality and computer vision. Its flawless melding with augmented reality, coupled with robust object recognition and scene comprehension, ushers in a fresh wave of opportunities.

Equipped with features such as smart image detection, real-time segmentation, and sophisticated accessibility options, the Apple Vision Pro genuinely enables users to explore, innovate, and interact in unprecedented ways. This also means a big opportunity for businesses to create Apple Vision Pro developed solutions to find new ways to innovate and stand strong in their industries.

The post 5 Features You Must Know About the Apple Vision Pro appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

Immersive Technologies in Business: How to Use Their Full Potential?

Veronika — Thu, 11 May 2023 12:03:35 +0000

In today’s rapidly evolving technological landscape, businesses must continually seek innovative ways to improve operations, enhance customer experiences, and stand out in a crowded market. One such method is through immersive technologies like Augmented Reality (AR) and Virtual Reality (VR). With a projected combined market value of 31.12 billion US dollars by 2023, these cutting-edge technologies are quickly becoming a “must-have” for primary industries. From retail to healthcare, education to entertainment, AR and VR has been adopted by prominent brands and corporations with help of AR, VR, and Metaverse studio to revolutionize their marketing and sales activities, increase customer engagement, and boost brand loyalty.

In this article, we will explore the exciting world of immersive technologies and show how they will transform your business. So buckle up and get ready to discover the solutions that could take your business to the next level.

1. Combine Worlds with Augmented Reality

Augmented reality is an interactive experience that combines the real world and computer-generated content. AR is achieved through specialized devices such as smartphones, tablets, smart glasses, and head-mounted displays with cameras and sensors that can detect and track the real-world environment. The digital information is then overlaid onto the real-world scene, allowing users to see and interact with virtual objects as if they were part of the real world.

Augmented reality presents numerous opportunities for businesses to gain a competitive edge if they leverage them to their advantage. The statistics favor augmented reality, demonstrating a 70% increase in brand awareness, 61% more engaging consumer experiences, 56% stronger brand trust, and a 25% decrease in product returns. These figures have been proven across various industries, including fashion and retail, media and marketing, live events and festivals, etc.

These solutions include AR apps, Web AR, print AR, AR packaging, AR for museums and exhibitions, interactive screens, and AR presentations. For the highest quality AR solutions, brands should consider hiring a professional studio with a track record of success with augmented reality campaigns and solutions.

Contact us today to learn how we can turn your vision into a reality!

In recent years, Augmented Reality (AR) has emerged as a game-changing technology that blends the physical and virtual worlds. By integrating computer-generated content with the real world, AR can transform how businesses interact with customers and enhance the overall customer experience.

AR is made possible through specialized devices such as smartphones, tablets, smart glasses, and head-mounted displays equipped with cameras and sensors to detect and track the user’s surroundings. By overlaying digital information onto the real-world scene, AR allows users to interact with virtual objects as if they were part of the real world.

Businesses that successfully leverage AR have the potential to gain a significant competitive advantage. Studies show that AR can increase brand awareness by 70%, create 61% more engaging consumer experiences, build brand trust by 56%, and reduce product returns by 25%. These figures have been demonstrated across various industries, including fashion and retail, media and marketing, live events and festivals, and more.

Numerous AR solutions are available to businesses, including AR apps, Web AR, print AR, AR packaging, AR museums, interactive screens, and AR presentations. Hiring a professional studio with a proven track record of success in delivering AR campaigns and services can ensure brands the highest quality of AR solutions. By doing so, businesses can take full advantage of AR’s potential to revolutionize their marketing and sales activities and engage customers in innovative and exciting ways.

2. Unforgettable Experiences with Virtual Reality

Virtual Reality (VR) is a computer-generated environment that immerses the user in a simulated world that appears real. Unlike augmented reality, which requires minimal hardware, VR is experienced through a device known as a Virtual Reality headset or helmet. This innovative technology has been embraced by various industries, including gaming, healthcare, education, real estate, and architecture, resulting in an 80% increase in optimism for new technologies.

The adoption of VR has led to many benefits for businesses. For example, e-commerce conversion rates have increased by 17%, big brands have seen a 75% increase in interest, and user confidence in VR training has risen by 275%. With its potential to simulate any situation and evoke emotions, VR offers numerous possibilities for businesses to explore, including virtual reality apps, VR presentations, simulations, virtual environments, virtual showrooms, VR training, VR meetings, and events.

Businesses take advantage of VR’s potential partnering with successful VR studios that can create immersive solutions that align with their brand’s vision and goals. By leveraging VR, entrepreneurs, and marketers can create truly unforgettable experiences that engage and captivate customers in new and exciting ways, ultimately driving growth and success.

3. Stepping into the Metaverse

The Metaverse is a digital 3D environment that integrates multiple virtual worlds, allowing users to explore through an avatar that embodies their identity. Its principles have significant implications for commerce in today’s economy, and its complete development could revolutionize how businesses and consumers engage with products, services, and each other.

Despite the endless possibilities the Metaverse offers, there are still interoperability issues between multiple platforms. As multiple Metaverse platforms allow users to interact, play and use their assets, they can buy them in nearly every Metaverse. However, transferring them from one Metaverse to another is impossible.

To address this issue, MOYA has emerged as the first cross-metaverse digital retailer, setting standards for commerce in the Metaverse. MOYA is connecting users and brands in the transition of digital ownership by creating unique branded assets that can be used in multiple Metaverses. These remarkable collections created by MOYA successfully transfer brands from Web 2 to Web 3.

As technology evolves daily, businesses must follow suit to stay relevant. Immersive technologies like the Metaverse can help brands create more engaging and memorable customer experiences, increasing brand loyalty, sales, and many other benefits. By keeping up with the latest trends in technology and partnering with innovative companies like MOYA, businesses can stay ahead of the curve and achieve their goals in the digital landscape.

Where to Start Maximizing Your Business Potential

Immersive technologies like Augmented Reality (AR), Virtual Reality (VR), and the Metaverse can revolutionize how businesses interact with customers, engage their audiences, and promote their products or services. These technologies offer countless opportunities for companies to differentiate themselves from the competition and provide unique and memorable customer experiences.

However, to leverage the full potential of immersive technologies, brands need to invest in high-quality solutions designed and developed by experienced professionals. This action ensures that the solutions are tailored to the brand’s specific needs and goals, and that they provide the best possible user experience.

If you want to explore how immersive technologies can benefit your business, we recommend consulting with a reputable AR, VR, and Metaverse studio specializing in these technologies. They can help you identify the most suitable solutions for your business and develop a customized strategy that aligns with your goals and objectives.

Contact us to learn how we can help you maximize your business!

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How AR and VR are Changing the Game for Festivals and Live Events

Manu — Thu, 06 Apr 2023 09:33:14 +0000

The music industry has always been about creating unforgettable experiences that transport audiences to another world. From attending live concerts to listening to albums on repeat, music has the power to evoke emotions, create memories, and bring people together. And for millennials, this sentiment holds especially true. According to a study by Forbes, 78% of them prioritize investing in exceptional and memorable experiences within the music industry.

But in today’s digital age, the way we consume music has evolved, and audiences are seeking new ways to incorporate technology into their music experiences. From streaming services to virtual concerts, technology is changing the way we listen to music and interact with artists. One exciting development in this space is the use of Augmented Reality (AR) and Virtual Reality (VR) in festivals and live events. These technologies have the power to enhance the attendee experience, create more immersive performances, and revolutionize the way events are produced.

Contact us today to learn how we can turn your vision into a reality!

Concerts in VR are becoming increasingly popular in recent years. The gaming platform made the first AR & VR concert. The collaboration between Travis Scott and Fortnite was a success, with over 12 million viewers. Lil Nas X performed for 33 million views on Roblox. Since the pandemic, these metaverse music festivals have become increasingly popular.

Another great example is the music festival Lost Horizon: the virtual reality experience. With 79 stages in 2018, an area of almost 900 acres in the Vale of Avalon, and an expectation of 2800 performances during the festival for the 2020 edition, they sold 135.000 tickets to the public in 34 minutes in the same. This resulted in this was 10,000 people watching through VR headsets and more than 4 million tuned in as Beatport streamed the event on YouTube.

VR concerts can create highly immersive, interactive, realistic digital environments that simulate real-world experiences. This technology can be leveraged to create virtual festival worlds that can be accessed remotely from anywhere.

How to use VR and AR to enhance festivals and events?

The potential for AR and VR to elevate the festival experience for attendees is vast and diverse. As technology continues to advance, we can anticipate an array of innovative applications of AR and VR at music festivals, concerts, and other events. From immersive performances to interactive installations, the possibilities are limitless.

1. Augmented Reality (AR) Interactive Maps

Augmented reality can be used to create interactive maps that allow attendees to navigate the festival venues easily. They can use their mobile devices to view a digital overlay of the festival layout and see real-time updates on the location of different stages, vendors, and other points of interest.

2. Virtual Reality (VR) Performances

VR can create immersive performances that are only possible in a virtual environment. Attendees can wear VR headsets and experience performances from different perspectives, such as on stage with the performers or in the middle of a virtual crowd. Lollapalooza They held a virtual celebration, including performances from Paul McCartney, Metallica, and Imagine Dragons. Fans could watch the performances using VR headsets or access the festival’s virtual world through their computers or mobile devices.

3. AR Enhanced Stage Shows

AR can enhance stage shows by adding digital elements to real-world perDigital fireworks or other special effects that could accompany an artist’s performance effects. Coachella introduced an AR-enhanced stage show called “The Antarctic,” which used projection mapping technology to create an immersive, 360-degree experience.

4. VR Art Installations

VR can be used to create interactive art installations designed to reflect the festival’s theme and provide attendees with a unique and engaging experience. An installation might feature reactive elements that change in response to the attendee’s movements or gestures. This creates a unique and exciting experience for attendees and allows them to become active participants in the art installation.

5. AR Enhanced Vendor Experiences

AR can be used to enhance vendor experiences by adding digital elements to real-world products. For example, an AR-enabled app could allow attendees to view a virtual clothing try-on or preview digital content related to the vendor’s products.

Want to see some other examples of virtual try-on? Check this out

In conclusion, the music industry is constantly evolving, and technology has played a significant role in enhancing the festival and concert experience for audiences worldwide. AR and VR have revolutionized the way we perceive music and entertainment, allowing for immersive and interactive experiences that were previously impossible. As technology continues to evolve, we can expect to see even more innovative uses of AR and VR at concerts, music festivals, and other events. The future of music and entertainment is exciting, and AR and VR are at the forefront of this transformation.

Contact us to learn how we can make your next event truly unforgettable!

The post How AR and VR are Changing the Game for Festivals and Live Events appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

AR Workshop By YORD Studio: How To Build Your AR Marketing Campaign?

Veronika — Mon, 20 Mar 2023 11:32:08 +0000

Building an augmented reality marketing campaign can be an effective way to engage with your audience and create a unique and memorable experience. Compared to traditional marketing content, augmented reality marketing offers a level of immersion that uniquely speaks to the customers. Yord studio, renowned for its expertise in VR and AR, and a proven track record in augmented reality marketing, partnered with MOYA, a digital retailer specializing in AR merchandise and metaverse assets, and hosted a workshop aimed at educating marketing professionals on the effective use of augmented reality for their campaigns.

Benefits of Augmented Reality in Marketing

1. Augmented reality sales

By offering an interactive and immersive experience, AR can help customers better understand and visualize a product or service, increasing sales.

2. Bring the ad to life (viral “WOW” effect)

Augmented reality in advertising can make more engaging and memorable content by bringing static ads to life with 3D graphics, animations, and other interactive elements, leading to a “wow” effect that can be shared and promoted on social media.

3. Push engagement by interacting with the ad

Augmented reality advertising allows users to interact with the ad in real time, leading to greater engagement and more meaningful brand interactions. This feature proves how powerful AR in digital marketing is.

4. Increase brand awareness

Augmented reality in marketing can provide a unique and innovative way for brands to stand out and differentiate themselves from their competitors, leading to increased brand awareness.

5. Affordable and innovative solution

AR is relatively inexpensive compared to other marketing techniques if we consider the potential return on investment. But, augmented reality in marketing offers a unique chance for brands to help businesses and brands stay at the forefront of innovation and trends due to its cutting-edge technology.

6. Augmented reality provides more information

AR can provide users with additional information and context about products or services engagingly and interactively, leading to a better understanding of the product or service.

7. Measurable results

Augmented reality campaigns can be easily tracked and measured, allowing businesses and brands to evaluate the effectiveness of their marketing efforts and make data-driven decisions.

Interested in learning more about how augmented and virtual reality reshape the media and marketing industry? Check this out!

Examples of brands using Augmented Reality in their Marketing

In its advertising campaign, Pepsi Max employed augmented reality to create the impression of a fake window on a bus shelter wall. It relied on an exterior camera at the shelter to capture footage of people and vehicles passing by.

Through the “Burn That Ad” augmented reality marketing campaign, Burger King app users in Brazil can experience the satisfaction of seeing their main competitors’ ads go up in flames through augmented reality by simply pointing their smartphones at them. Once the fire has burned away the competitor’s ad, it will be replaced by a Burger King advertisement, and the user will receive a free Whopper coupon to be redeemed at their nearest restaurant.

Gorillaz augmented reality concert was the first of this kind, as Gorillaz used the technology to create an immersive and interactive experience for their fans. Attendees could download the augmented reality app and watch the virtual band perform on their phones.

At this concert, attendees were transported into a new world as the stage came to life with stunning visual effects and interactive elements. Using Google’s augmented reality technology, the band brought their unique and imaginative universe to life in a way that has never been seen before.

AR Marketing Agency

Augmented reality marketing campaigns have many benefits compared to traditional physical and digital marketing campaigns. They are proven to increase engagement rate by 20%, create a 70% better brand memory recall for customers, and increase CTR by 50%. Brands need to think of the correct strategies to utilize the power of augmented reality. A well-planned concept behind the solution is as essential.

And how do you make sure that your next augmented reality marketing campaign is not a swing and a miss? Hire an augmented reality marketing agency! Yord studio, which continuously ranks as one of the best AR/VR agencies in the world, is helping brands to elevate their marketing strategies using augmented reality marketing campaigns. YORD’s portfolio and case studies prove how powerful immersive marketing can be.

Take your business to the next level with Augmented Reality. Schedule your free consultation now!

The post AR Workshop By YORD Studio: How To Build Your AR Marketing Campaign? appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

Virtual Real Estate: The Benefits of AR/VR in Real Estate & Architecture

Adam — Wed, 15 Feb 2023 10:54:49 +0000

XR technologies are transforming how we approach real estate and architecture by making it easier for architects and developers to produce appealing designs that satisfy customer requirements. A recent survey positioned Real Estate fourth in a list of sectors expected to attract the most VR/AR-related investment over the next 12 months. It has been estimated that the Virtual Reality (VR) market in real estate alone could generate as much as $2.6 billion by 2025.

These sizeable financial investments prove Virtual and Augmented reality’s immense potential in the real estate and architecture industry. The technology makes the overall real estate process more efficient, accessible, and engaging for buyers and sellers alike. Similarly, integrating VR and AR in the field of architecture can result in a more effective design methodology, enhanced teamwork among colleagues, and a heightened perception and comprehensive picture of the building being designed.

Let’s explore more about how VR and AR improve the real estate and architecture industry!

1. Virtual real estate saves time and money

Virtual and augmented reality could significantly benefit real estate agents by saving time, particularly for properties located in remote or far-off areas. 1.4 million real estate agents are already using VR technology, which is constantly growing. With VR, the agents can have a comprehensive 3D view of each room without needing to schedule physical open houses or travel to foreign countries to view properties. This feature gives them much more time to acquire new clients and maintain relationships with current ones. Besides time, it also saves money for both customers and agents. Customers save on transportation costs to destinations that aren’t in their vicinity, and realtors save on physical open house expenses. Also, multiple potential clients can tour the estate in VR at one time. And each of them can view a differently furnished version.

Augmented reality real estate can also save a ton of money for realtors. There are many ways to utilize AR for real estates, such as marketing or branding, but the feature that attracts the most customers is virtual staging. This exciting feature is used to create virtual versions of furniture and decor that can be placed inside a property to give potential buyers an idea of how the space could look when it is furnished. It saves a lot of resources for the realtors since they don’t need to rent out or buy expensive furniture to showcase their property. They can use AR, which offers many more possibilities and customizes customers’ wants and needs.

One of the best examples of this is Ikea’s AR-based app which enabled their customers to visualize how different furniture and decor styles would look on a property. This renowned Swedish furniture company has reported an increase of higher than 50% in engagement and conversion rates through their AR-based app, Ikea Place. The app allows users to see how furniture would appear in their room before buying, resulting in improved sales and reduced returns and exchanges. Furthermore, Home Depot, a major furniture company in the US, has also reported that customers who use augmented reality to preview furniture before purchasing are up to three times more likely to convert than those who do not.

Want to learn more about augmented reality apps? Click here.

2. Virtual reality real estate offers a global reach

With the adoption of VR, realtors can significantly enhance productivity. VR allows them to expand their client reach, leading to more inquiries and potential sales to buyers. By leveraging VR, realtors can offer immersive and interactive property tours, which saves time, and provides a convenient way to showcase properties to interested clients who want to know what is virtual real estate. Overall, the use of VR by realtors can streamline their workflow, increase efficiency, and lead to higher sales and better client satisfaction.

Because of this, virtual reality (VR) is poised to become a significant player in the real estate industry. The overwhelming majority of buyers, 77%, would prefer a VR property tour to a physical one. Additionally, 68% are keen on using VR technology to visualize furniture placement, while 84% prefer video footage for property previews. Finally, 62% of buyers choose a real estate agent who uses VR technology.

3. Virtual reality training reduces and improves onboarding time

Education and training in the architecture, engineering, and construction (AEC) industry could be transformed by the progress in AR and VR technology. When VR is used in training, learners can retain up to 80% of the material one year after exercise, as opposed to only 20% after one week of traditional training.

The use of AR and VR in education and training can enable architects and other AEC professionals to visualize and interact with designs in a realistic and immersive way, allowing them to make more informed decisions and better understand the implications of their design choices. Furthermore, using VR technology in training can provide a more realistic and engaging learning experience, allowing professionals to better understand a space’s functionality and usability before it is constructed.

VR training can be an effective tool for improving the safety performance of construction professionals and workers. A study has shown a 39% increase in identifying hazards and a 44% improvement in managing risks among construction professionals and workers.

Curious about training in virtual reality? Take a look at this.

4. VR architecture builds emotional connections and offers an instant sense of ownership

Compared to traditional 2D images, virtual reality architecture, similar to augmented reality architecture, provide a more immersive experience for the user since it enables them to explore and interact with a location or space. The use of 360-degree imagery and other multimedia elements, such as videos and audio, help to create a sense of presence and allows the user to visualize themselves in the space, thereby facilitating an emotional connection with the virtual real estate.

The ability to navigate and interact with a virtual tour space can help users develop a more in-depth understanding and appreciation of the location, design, and layout. Research shows that 56% of buyers said AR gives them more confidence about the product quality, and 61% say they prefer to buy when the venue offers AR experiences.

Looking for an immersive real estate or architecture idea? Contact us!

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VR, AR, and Metaverse 2023: Predictions and Trends

Adam — Wed, 25 Jan 2023 16:02:48 +0000

The emergence of metaverse trends has garnered significant attention recently. Market projections estimate that the industry will experience substantial growth, reaching a valuation of $800 billion by 2028. This evolution has the potential to revolutionize a variety of industries, fundamentally altering how individuals engage with digital environments. As we move into the current year, we anticipate unveiling numerous developments within metaverse platforms and virtual and augmented reality technologies.

Let’s explore some of the current and anticipated trends and predictions in the field of Virtual Reality (VR), Augmented Reality (AR), and Metaverse for 2023.

Augmented Reality (AR)

AR Solutions for Business

Even though Augmented Reality (AR) technology has been around for a while, it’s gaining even more popularity in 2023. Market research predicts that the global virtual and augmented reality market will reach $142.4 billion by 2023, a big jump from its value of $13.4 billion in 2018. This growth is due to several emerging trends, such as AR being integrated into wearable devices. Additionally, many people are expected to use AR on their mobile devices, with an estimated 1.4 billion individuals using AR on their phones by 2023.

1. AR on Mobile Devices

For a few years now, Google has been actively working on developing mobile devices compatible with ARCore, as mobile AR apps have become increasingly popular. It is predicted that by the end of 2022, there will be 4.67 billion consumer mobile AR-enabled apps in the market. At the same time, it is expected that the number of mobile AR users will reach 2.2 billion. The first big company to implement AR features was the popular social media app Snapchat. The AR filters created in Snapchat attracted a lot of attention, resulting in other social media platforms, such as Instagram, adopting the filters. Not long after this, PokemonGo, arguably the most well-known example of AR among non-users, was released. Many companies like Mercedes and Ikea followed this example with successful retail use cases, to the point that consumers could use AR and 3D Visualization to transform their home.

Click here to learn more about AR solutions.

2. AR Live Stream Shopping

Live stream shopping is already a big deal in China, becoming increasingly popular in the Western world. In China, this trend is expected to grow into a $770.70 billion market by 2023. Brands use e-commerce applications and social media platforms like TikTok Live and Instagram Live to promote and sell products through shoppable live streams led by influencers. This method has several advantages for marketers, but customers still can’t try on items. The virtual try-on solution would be a game-changer for this rapidly growing industry. This technology will provide customers with a more realistic shopping experience and eliminate the negative aspects of internet purchasing, such as product returns.

3. “Try before you buy” Solutions

Augmented reality can significantly enhance the marketing experience for both businesses and consumers. Materials based on augmented reality are proven to improve engagement rates, but they could also seriously increase the likelihood of customers making a purchase. This is especially true for retailers, who have begun implementing AR in their online stores, allowing customers to virtually try on products without ever having to leave their homes. The shoppers welcomed this feature since more than 60% of them claimed to prefer shopping using AR. Additionally, many store owners are optimistic about the shift towards AR solutions, with 46% having a positive outlook on the technology. Some of the most famous examples of AR in retail include WebAR, Mini programs, and AR apps, which are commonly used for trying on shoes, accessories, clothes, and other products.

Check out some of the ideas for “try before you buy” solutions.

Virtual Reality (VR)

VR Experiences

Virtual reality has come a long way in the past few years and is far more than just a gaming and entertainment tool. VR is being utilized across various industries, such as healthcare, education, tourism, and business. There are many options for how big enterprises can benefit from VR. Regarding business operations, VR technology can train employees in realistic scenarios, allowing them to practice and improve their skills. Meanwhile, consumers can use VR to have a more immersive and engaging entertainment experience and to make more informed decisions when reviewing products.

1. VR as a tool for remote education

Virtual Reality (VR) is increasingly used in the education sector to enhance the learning experience for students. Research shows that VR-based learning management solutions and VR-based training could improve test scores by up to 20%. VR in education makes learning more interactive and engaging and can provide an alternative to face-to-face classroom learning, which the COVID-19 pandemic has disrupted. There are many subjects in which educators can utilize VR technology, such as history, science, and technology, and can provide students with virtual field trips to places such as museums, historical sites, and even other planets.

2. Cost-friendly VR solutions

Compared to VR, one big advantage of AR has always been that it is much cheaper. For this reason, VR sales were lower in previous years. But more affordable virtual reality hardware on the market is changing these trends for the better. Research shows there is a 30% year-over-year increase in the revenues of VR companies. It’s safe to say that VR’s main challenge for customers is still the cost of it. For example, when Oculus Rift first went on the market in 2017, it was at $599. But for buyers to use it, they still needed to have a compatible PC, which was around $1,200. However, the newer models of Oculus and other companies are presented to us at much lower costs, thus drastically changing the customer interest in VR technology. For example, Google’s Daydream offers a smartphone-based VR experience for as little as $50.

3. Gaming in VR

Currently, the VR gaming revenue is valued at $1.1 billion, and by the end of the following year, it’s expected to grow to $2.4 billion. The whole VR software market owes 43% of its value to the gaming sector. VR has a unique competitive advantage in the gaming industry, being able to control and modify the game environment completely. And with each coming year, VR games become more and more appealing to the audience. The significant factor might be the price reductions in hardware, but there is no doubt that the game content keeps getting better. For this reason, VR game developers have become much more competitive, and there’s been an increase in demand for VR-based jobs.

Have ideas for VR gaming solutions? Contact us.

Metaverse

Expected Metaverse Trends

The metaverse has been the main buzzword in the AR/VR circles for some time. The metaverse is a computer-generated virtual world that allows users to interact with each other and digital objects in real time. It’s a fully immersive and interactive experience combined with virtual, augmented reality, NFTs, and other immersive technologies.

1. More realistic avatars

Avatars have been used as virtual representations of humans online for some time now. The metaverse and the use of AI have added a lot to this trend, and we can see a significant increase in the use of avatars as they become more realistic and customizable. There are many benefits to using avatars as virtual representations in the metaverse. Firstly, this feature makes it easier for users to express themselves and interact with others in the metaverse in a more personalized way, yet with a certain level of privacy. Avatars make it easier for people to remain anonymous in meetings and virtual events if they desire to do so. Another great feature of virtual avatars is that they could be the same as the user in real life, or they could be modified as much as the user wishes, with various assets such as clothes, jewelry, wigs, or other aids such as wings, or metaverse body suits.

2. Integrating the virtual world into the physical one

Metaverse is, at its core, a physical world. But with further developments, it’s becoming increasingly connected to the physical world. In 2023, there will be more examples of this, like virtual events being held in physical locations or VR experiences being linked to real-world locations. A great example of this integration is using VR in the real estate market. In this case, instead of going to the property physically, potential buyers can take a virtual tour of the property using virtual reality. This metaverse feature saves a lot of time and money for the realtors as well as potential buyers and gives a great first impression of the property without ever needing to visit the location.

Want to learn more about how metaverse can benefit your marketing campaign? Click here.

3. New trends in marketing

Marketing is an industry that always needs to be one step ahead of trends to stay relevant in the market. As the technologies evolve, marketing strategies must continually adjust to keep up with the rising potential of the Metaverse. For this reason, many businesses have already set up virtual stores for users to walk around using their avatars and browse digital and physical collections. There are many benefits for companies that create fully interactive experiences instead of just simple websites. A great example is Nike, which adopted a game-based marketing approach where in Nikeland, users can play various sports-based games while also visiting the virtual store to buy accessories for their avatars or physical life.

Are you interested in implementing any of the solutions for your business? Contact us for a free consultation!

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