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]]>We blinked, and another year is winding down. With the holidays approaching, many businesses are looking for a last hurrah to close off the final quarter. Soon, you’ll see sparkly snowflake-covered storefronts and newsletters from Santa being delivered to your inbox, notifying you of 30% off sales at your local mall. As always, companies will push holiday-themed products and create unique deals to entice customers during the season. These tricks are as old as advertising itself. But what if there was a better way to set your company and products apart during the Christmas holidays? It’s 2023, and Augmented Reality Christmas might be the answer!
Why choose Augmented Reality for your Christmas campaign?
Augmented Reality (AR) is a trend that has slowly gained popularity among marketers in the past few years. In fact, the AR market is projected to be worth over $53.7 billion by 2027 (Statista), and there should be around 6.7 billion AR users across the globe by that same year (Poplar). And yet, studies show that most of the population is unfamiliar with this technology. For example, a study showed that over 70% of Americans still aren’t sure what AR actually is. These studies reveal that AR still presents a novelty aspect, especially in older generations, and, if used correctly, can set you apart from competitors in fascinating ways. So, how and why should you incorporate this powerful tool into your next Augmented Reality Christmas campaign? Let’s find out!
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Benefits of Augmented Reality in your Christmas strategies
In recent years, Augmented Reality has taken the world by storm, with AR Filters on social platforms and popular games like Pokemon GO attracting millions of users around the globe. But leveraging this technology for your business is a different story. AR can provide companies with unique and interactive solutions for their customers by combining elements of the ‘real’ and virtual worlds. This new trend is revolutionizing the marketing and sales game and quickly becoming one of the most popular options in B2C marketplaces.
Aside from interactive elements that entice consumers more than average advertising, AR is also readily accessible and easy to use. For example, users don’t need any special or expensive equipment to experience your Augmented Reality Christmas campaign. Now, it is possible to use AR on any browser and with almost any device. In particular, most AR experiences are optimized for smartphone cameras, so anyone with a smartphone can enjoy the experience.
Since there are so many ways AR can enhance traditional marketing campaigns, we’ve compiled a list of our favorite use cases to show you the power of this fantastic technology.
1. Augmented Reality Christmas Card
Let’s start with a simple and effective way to incorporate AR into your Christmas campaign is creating an augmented reality Christmas card with Print AR, or the use of augmented reality on printed materials – such as magazines, advertisements or even business cards. The above video shows an example of an augmented reality christmas card used to surprise and engage with the audience.
2. Augmented Reality Santa
What’s Christmas without Santa Claus? Augmented Reality can bring Santa to life in a whole new way. Imagine a virtual Santa Claus appearing in your living room, interacting with your children, and even taking personalized gift requests. This is all possible with Augmented Reality Santa experiences.
Many brands and businesses have used AR to create memorable Santa encounters. Whether it’s through mobile apps, AR glasses, or social media filters, Augmented Reality Santa experiences add a touch of magic to the holiday season. Children and adults alike can enjoy the thrill of virtually meeting Santa and sharing their wishes. These interactive Santa encounters can be a fantastic addition to your holiday marketing campaign, offering a unique and engaging way to connect with your audience and make their holidays even more special.
3. IKEA Christmas AR App
A few years ago, IKEA (a long proponent of AR technology) launched a wonderful Christmas campaign to support the selling of their decorative pine trees. Customers were able to choose from a selection of beautifully decorated Christmas trees and place them into their home to see how well they would fit. We love to see AR being utilized for entertainment and sales purposes with some seasonal twists!
4. Pepsi AR Bus Stop
A video that went viral a few years ago showed some unsuspecting commuters getting the surprise of their life when they began seeing asteroids, wild animals and alien invasions in London. Pepsi launched a campaign to support their Pepsi Max drink. Instead of using traditional billboard advertising, they installed an AR screen at a bus stop that gave the illusion of the bus stop being see-through. This is another fun and unique way that AR can bring life to any campaign!
5. AR Filter for Dr. Oetker
Let’s finish with the most obvious and readily available type of augmented reality solution: the AR filter. Filters are an easy way to increase engagement and shareability of social profiles. But there are right and wrong ways to use AR Filters for your business. This AR Filter campaign from Dr. Oetker shows how incorporating immersive technology can elevate a typical marketing campaign. The campaign was launched to celebrate the 20 year anniversary of their famous ‘Mole Hill’ cake. To support the campaign, Dr. Oetker launched a game filter that could be played and shared on Instagram and Facebook. The filter was an incredible success and became the single most shared piece of content on their social platforms.
Another amazing use of AR can be seen in packaging filters. Forget rebranding your products for every season with boring designs, and instead make them come alive with the use of AR! This Oreo packaging filter is a simple example of the beauty that can be achieved with this technology. Imagine glowing twinkle lights, whirling snowflakes or Santa himself flying around your product. Adults and children alike will have a blast using their phones to experience the effects for themselves!
The opportunities to incorporate AR into campaigns are endless, so don’t let this list limit your imagination! And if you’re stuck on where to start, don’t worry – our experienced team of designers and marketers will help you sketch out some plans before the big campaign.
Get started by emailing us or booking a call directly and let us reimagine your holidays!
The time to incorporate AR into campaigns is now.
Let’s bring the magic back together.
Contact us to learn how we can help to create your immersive idea!
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]]>The post Virtual Real Estate: The Benefits of AR/VR in Real Estate & Architecture appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.
]]>XR technologies are transforming how we approach real estate and architecture by making it easier for architects and developers to produce appealing designs that satisfy customer requirements. A recent survey positioned Real Estate fourth in a list of sectors expected to attract the most VR/AR-related investment over the next 12 months. It has been estimated that the Virtual Reality (VR) market in real estate alone could generate as much as $2.6 billion by 2025.
These sizeable financial investments prove Virtual and Augmented reality’s immense potential in the real estate and architecture industry. The technology makes the overall real estate process more efficient, accessible, and engaging for buyers and sellers alike. Similarly, integrating VR and AR in the field of architecture can result in a more effective design methodology, enhanced teamwork among colleagues, and a heightened perception and comprehensive picture of the building being designed.
Let’s explore more about how VR and AR improve the real estate and architecture industry!
1. Virtual real estate saves time and money
Virtual and augmented reality could significantly benefit real estate agents by saving time, particularly for properties located in remote or far-off areas. 1.4 million real estate agents are already using VR technology, which is constantly growing. With VR, the agents can have a comprehensive 3D view of each room without needing to schedule physical open houses or travel to foreign countries to view properties. This feature gives them much more time to acquire new clients and maintain relationships with current ones. Besides time, it also saves money for both customers and agents. Customers save on transportation costs to destinations that aren’t in their vicinity, and realtors save on physical open house expenses. Also, multiple potential clients can tour the estate in VR at one time. And each of them can view a differently furnished version.
Augmented reality real estate can also save a ton of money for realtors. There are many ways to utilize AR for real estates, such as marketing or branding, but the feature that attracts the most customers is virtual staging. This exciting feature is used to create virtual versions of furniture and decor that can be placed inside a property to give potential buyers an idea of how the space could look when it is furnished. It saves a lot of resources for the realtors since they don’t need to rent out or buy expensive furniture to showcase their property. They can use AR, which offers many more possibilities and customizes customers’ wants and needs.
One of the best examples of this is Ikea’s AR-based app which enabled their customers to visualize how different furniture and decor styles would look on a property. This renowned Swedish furniture company has reported an increase of higher than 50% in engagement and conversion rates through their AR-based app, Ikea Place. The app allows users to see how furniture would appear in their room before buying, resulting in improved sales and reduced returns and exchanges. Furthermore, Home Depot, a major furniture company in the US, has also reported that customers who use augmented reality to preview furniture before purchasing are up to three times more likely to convert than those who do not.
Want to learn more about augmented reality apps? Click here.
2. Virtual reality real estate offers a global reach
With the adoption of VR, realtors can significantly enhance productivity. VR allows them to expand their client reach, leading to more inquiries and potential sales to buyers. By leveraging VR, realtors can offer immersive and interactive property tours, which saves time, and provides a convenient way to showcase properties to interested clients who want to know what is virtual real estate. Overall, the use of VR by realtors can streamline their workflow, increase efficiency, and lead to higher sales and better client satisfaction.
Because of this, virtual reality (VR) is poised to become a significant player in the real estate industry. The overwhelming majority of buyers, 77%, would prefer a VR property tour to a physical one. Additionally, 68% are keen on using VR technology to visualize furniture placement, while 84% prefer video footage for property previews. Finally, 62% of buyers choose a real estate agent who uses VR technology.
3. Virtual reality training reduces and improves onboarding time
Education and training in the architecture, engineering, and construction (AEC) industry could be transformed by the progress in AR and VR technology. When VR is used in training, learners can retain up to 80% of the material one year after exercise, as opposed to only 20% after one week of traditional training.
The use of AR and VR in education and training can enable architects and other AEC professionals to visualize and interact with designs in a realistic and immersive way, allowing them to make more informed decisions and better understand the implications of their design choices. Furthermore, using VR technology in training can provide a more realistic and engaging learning experience, allowing professionals to better understand a space’s functionality and usability before it is constructed.
VR training can be an effective tool for improving the safety performance of construction professionals and workers. A study has shown a 39% increase in identifying hazards and a 44% improvement in managing risks among construction professionals and workers.
Curious about training in virtual reality? Take a look at this.
4. VR architecture builds emotional connections and offers an instant sense of ownership
Compared to traditional 2D images, virtual reality architecture, similar to augmented reality architecture, provide a more immersive experience for the user since it enables them to explore and interact with a location or space. The use of 360-degree imagery and other multimedia elements, such as videos and audio, help to create a sense of presence and allows the user to visualize themselves in the space, thereby facilitating an emotional connection with the virtual real estate.
The ability to navigate and interact with a virtual tour space can help users develop a more in-depth understanding and appreciation of the location, design, and layout. Research shows that 56% of buyers said AR gives them more confidence about the product quality, and 61% say they prefer to buy when the venue offers AR experiences.
Looking for an immersive real estate or architecture idea? Contact us!
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]]>The post VR, AR, and Metaverse 2023: Predictions and Trends appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.
]]>The emergence of metaverse trends has garnered significant attention recently. Market projections estimate that the industry will experience substantial growth, reaching a valuation of $800 billion by 2028. This evolution has the potential to revolutionize a variety of industries, fundamentally altering how individuals engage with digital environments. As we move into the current year, we anticipate unveiling numerous developments within metaverse platforms and virtual and augmented reality technologies.
Let’s explore some of the current and anticipated trends and predictions in the field of Virtual Reality (VR), Augmented Reality (AR), and Metaverse for 2023.
Augmented Reality (AR)
AR Solutions for Business
Even though Augmented Reality (AR) technology has been around for a while, it’s gaining even more popularity in 2023. Market research predicts that the global virtual and augmented reality market will reach $142.4 billion by 2023, a big jump from its value of $13.4 billion in 2018. This growth is due to several emerging trends, such as AR being integrated into wearable devices. Additionally, many people are expected to use AR on their mobile devices, with an estimated 1.4 billion individuals using AR on their phones by 2023.
1. AR on Mobile Devices
For a few years now, Google has been actively working on developing mobile devices compatible with ARCore, as mobile AR apps have become increasingly popular. It is predicted that by the end of 2022, there will be 4.67 billion consumer mobile AR-enabled apps in the market. At the same time, it is expected that the number of mobile AR users will reach 2.2 billion. The first big company to implement AR features was the popular social media app Snapchat. The AR filters created in Snapchat attracted a lot of attention, resulting in other social media platforms, such as Instagram, adopting the filters. Not long after this, PokemonGo, arguably the most well-known example of AR among non-users, was released. Many companies like Mercedes and Ikea followed this example with successful retail use cases, to the point that consumers could use AR and 3D Visualization to transform their home.
Click here to learn more about AR solutions.
2. AR Live Stream Shopping
Live stream shopping is already a big deal in China, becoming increasingly popular in the Western world. In China, this trend is expected to grow into a $770.70 billion market by 2023. Brands use e-commerce applications and social media platforms like TikTok Live and Instagram Live to promote and sell products through shoppable live streams led by influencers. This method has several advantages for marketers, but customers still can’t try on items. The virtual try-on solution would be a game-changer for this rapidly growing industry. This technology will provide customers with a more realistic shopping experience and eliminate the negative aspects of internet purchasing, such as product returns.
3. “Try before you buy” Solutions
Augmented reality can significantly enhance the marketing experience for both businesses and consumers. Materials based on augmented reality are proven to improve engagement rates, but they could also seriously increase the likelihood of customers making a purchase. This is especially true for retailers, who have begun implementing AR in their online stores, allowing customers to virtually try on products without ever having to leave their homes. The shoppers welcomed this feature since more than 60% of them claimed to prefer shopping using AR. Additionally, many store owners are optimistic about the shift towards AR solutions, with 46% having a positive outlook on the technology. Some of the most famous examples of AR in retail include WebAR, Mini programs, and AR apps, which are commonly used for trying on shoes, accessories, clothes, and other products.
Check out some of the ideas for “try before you buy” solutions.
Virtual Reality (VR)
VR Experiences
Virtual reality has come a long way in the past few years and is far more than just a gaming and entertainment tool. VR is being utilized across various industries, such as healthcare, education, tourism, and business. There are many options for how big enterprises can benefit from VR. Regarding business operations, VR technology can train employees in realistic scenarios, allowing them to practice and improve their skills. Meanwhile, consumers can use VR to have a more immersive and engaging entertainment experience and to make more informed decisions when reviewing products.
1. VR as a tool for remote education
Virtual Reality (VR) is increasingly used in the education sector to enhance the learning experience for students. Research shows that VR-based learning management solutions and VR-based training could improve test scores by up to 20%. VR in education makes learning more interactive and engaging and can provide an alternative to face-to-face classroom learning, which the COVID-19 pandemic has disrupted. There are many subjects in which educators can utilize VR technology, such as history, science, and technology, and can provide students with virtual field trips to places such as museums, historical sites, and even other planets.
2. Cost-friendly VR solutions
Compared to VR, one big advantage of AR has always been that it is much cheaper. For this reason, VR sales were lower in previous years. But more affordable virtual reality hardware on the market is changing these trends for the better. Research shows there is a 30% year-over-year increase in the revenues of VR companies. It’s safe to say that VR’s main challenge for customers is still the cost of it. For example, when Oculus Rift first went on the market in 2017, it was at $599. But for buyers to use it, they still needed to have a compatible PC, which was around $1,200. However, the newer models of Oculus and other companies are presented to us at much lower costs, thus drastically changing the customer interest in VR technology. For example, Google’s Daydream offers a smartphone-based VR experience for as little as $50.
3. Gaming in VR
Currently, the VR gaming revenue is valued at $1.1 billion, and by the end of the following year, it’s expected to grow to $2.4 billion. The whole VR software market owes 43% of its value to the gaming sector. VR has a unique competitive advantage in the gaming industry, being able to control and modify the game environment completely. And with each coming year, VR games become more and more appealing to the audience. The significant factor might be the price reductions in hardware, but there is no doubt that the game content keeps getting better. For this reason, VR game developers have become much more competitive, and there’s been an increase in demand for VR-based jobs.
Have ideas for VR gaming solutions? Contact us.
Metaverse
Expected Metaverse Trends
The metaverse has been the main buzzword in the AR/VR circles for some time. The metaverse is a computer-generated virtual world that allows users to interact with each other and digital objects in real time. It’s a fully immersive and interactive experience combined with virtual, augmented reality, NFTs, and other immersive technologies.
1. More realistic avatars
Avatars have been used as virtual representations of humans online for some time now. The metaverse and the use of AI have added a lot to this trend, and we can see a significant increase in the use of avatars as they become more realistic and customizable. There are many benefits to using avatars as virtual representations in the metaverse. Firstly, this feature makes it easier for users to express themselves and interact with others in the metaverse in a more personalized way, yet with a certain level of privacy. Avatars make it easier for people to remain anonymous in meetings and virtual events if they desire to do so. Another great feature of virtual avatars is that they could be the same as the user in real life, or they could be modified as much as the user wishes, with various assets such as clothes, jewelry, wigs, or other aids such as wings, or metaverse body suits.
2. Integrating the virtual world into the physical one
Metaverse is, at its core, a physical world. But with further developments, it’s becoming increasingly connected to the physical world. In 2023, there will be more examples of this, like virtual events being held in physical locations or VR experiences being linked to real-world locations. A great example of this integration is using VR in the real estate market. In this case, instead of going to the property physically, potential buyers can take a virtual tour of the property using virtual reality. This metaverse feature saves a lot of time and money for the realtors as well as potential buyers and gives a great first impression of the property without ever needing to visit the location.
Want to learn more about how metaverse can benefit your marketing campaign? Click here.
3. New trends in marketing
Marketing is an industry that always needs to be one step ahead of trends to stay relevant in the market. As the technologies evolve, marketing strategies must continually adjust to keep up with the rising potential of the Metaverse. For this reason, many businesses have already set up virtual stores for users to walk around using their avatars and browse digital and physical collections. There are many benefits for companies that create fully interactive experiences instead of just simple websites. A great example is Nike, which adopted a game-based marketing approach where in Nikeland, users can play various sports-based games while also visiting the virtual store to buy accessories for their avatars or physical life.
Are you interested in implementing any of the solutions for your business? Contact us for a free consultation!
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]]>The post HR Technology Trends To Look Out For 2023 appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.
]]>It’s been a while since we last updated you on the evolution of immersive technologies in HR/People Ops. And for that reason, we’ve compiled a few new trends that could impact the work of any HR professional and the work with employees in general in 2023. We won’t talk just about VR/AR but also about other technologies like AI, Robotization, and Metaverse that are changing not just our communication, for example, towards candidates. Let’s take a look at the technologies that are driving the HR/People Ops world!
Artificial Intelligence Support
Artificial Intelligence is a technology that can be used in many departments, including HR, and its potential is expected to multiply in the following years. AI can significantly help with most repetitive and administrative tasks. One example can be administrative and legal support via asking questions to AI chatbots that can find the answer fast and effectively.
In recruitment, AI can replace the first phase of screening when emailing candidates, collecting information about their skills and education, and evaluating if the profile meets the requirements stated in the description. On top of it, AI can create databases of suitable candidates and arrange interviews. AI can also help improve employee engagement, thanks to sophisticated data collection from employees of your company.
See you in Metaverse
We mentioned how much Metaverse would shape our field in our previous blogs and social media posts. The same applies to HR/People Ops. According to Gartner, Inc., 25% of people will spend at least one hour a day in the Metaverse by 2026. Not only shopping and entertainment but also working there, organising employee onboarding, virtual events and meetings with your company/team or interacting with remote applicants, communities, students and universities, there are so many options. Companies are moving there because you are creating a new modern interactive way to connect with people.
Curious how to implement VR and AR in your business? Click here.
Gamification to engage a bit more
One of the biggest HR trends of 2023 is gamification, which means using game-like elements in non-game contexts. We can use it differently, for example, to encourage employees to achieve their goals, to engage employees in learning new skills, or to be active in sourcing new talents for your company. There are many ways to gamify HR processes, but first of all, we need to ensure the games you create are fun, challenging, and motivating for the team. AR gamification could be the way to make our employees more engaged.
Robotization and cobots will be our friends
The growth of the investment in robotization is expected to double by 2030. Investment in robotization will replace people in some industries, mainly in manufacturing, logistics, automotive and medical sectors. There is also an expected trend of cobots (robots working alongside humans) that will augment human mobility, especially in warehouses, to prevent people from dangerous and heavy jobs. The growth of cobots is expected to grow by 30% in the year 2023. Beyond that, we can also expect the development of knowledge of robots.
The use of VR for soft skills training
Artificial Intelligence and robotization will rapidly grow in the following years, leading us to keep developing soft skills that can not be replaced by technological capital. But also, the VR environment is a safe place to practice soft skills thanks to the simulation. Research by PwC shows that VR learners were 4 times faster to train than classroom learners and almost 3 times more confident to apply skills after learning. On top of that, VR training nowadays is quite affordable and can be more cost-effective thanks to its repeatability and reusability.
VR headsets can immerse themselves in a simulated environment where they act out and train in challenging situations. This is another great example of how the learning and development of your employees and teams can be pushed to another level. Let’s look at a couple of situations!
1. Public Speaking
Virtual reality allows us to train in public speaking in an authentic real-life environment. When putting on a VR headset, you will appear in front of an audience of any size which is listening and reacting to you as a usual audience, and you can train your prepared speech. You will also receive instant feedback on your performance and see statistics of your speech, for example, how often you made eye contact, which side you looked at, how long you spoke in total, etc. This VR training is helping to reduce stress, and you will feel more confident when presenting at conferences and meetings. Find in this short video how VR raining can look from the point of the user.
2. Emotional intelligence training
Check out our other projects here!
In virtual environments, we can train emotional intelligence skills such as empathy, active listening, or controlling emotions when dealing with different situations. Thanks to exposure to virtual situations, your employees can train their behaviour and resistance to unexpected situations with consumers, business partners, or family members. Training helps us act judiciously and without projecting our emotions in business meetings. On the other hand empathetic when resolving conflict among our employees in the company.
The possibility of embodying concrete situations such as o2o meetings, 360 feedback, conflict resolution, managing an interview, or providing feedback allows employees to train specific skills they are lacking in performing their job well. And the bonus is that this training is also available for mobile and PC.
Interested? Contact us for a free consultation!
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]]>The post How Can AR/VR Games Help Your Brand? appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.
]]>Augmented and virtual reality could be the right solution for many industries, but gaming is one industry where they always fit perfectly. Games could be done in many different ways but augmented and virtual reality platforms present an ideal solution since interactivity is a massive bonus in the gaming industry. The most obvious example that crossed everyone’s mind once they think of gaming and augmented reality is the mega-popular AR game Pokemon GO. This game single-handedly introduced the potential of augmented reality in gaming to non-gaming users.
Curious how to implement VR and AR in your business? Click here.
Research has shown that AR gaming grabs the attention of non-gamers since almost 35% of previous non-gamers have expressed interest in AR gaming. And results from VR games are similar, if not even better. As of 2022, the VR gaming industry has an incredible $12.13 billion market size! But AR and VR games are not used only in the gaming industry but could be used as a tool in several other fields, like marketing, healthcare, culture and history, hospitality, retail…
But why gaming, and how can it benefit a brand or a business? Well, it’s the easiest way to create a playful brand engagement to keep your audience interested, engaged, and educated. It’s been proven that plays help brand messages spread and sink into the audience. Short games are also an effective tool for events, to spread a message, or showcase the product’s ability.
Virtual Reality Games
Virtual reality games are the new generation of video games that require virtual reality hardware. They are usually based on player immersion. Obvious disadvantages include the equipment, but the level of immersion is unmatched. Compared to regular PC video games, VR games have some limitations, but for players who enjoy a high level of immersion, VR games are as good as it goes.
Besides tech-specific immersion benefits, VR games offer some unexpected bonuses compared to other platforms. There are health and fitness benefits since many VR games require moves, unlike most PC games, which keep the player sitting for hours. VR games have also proven to cure some phobias since the environment can face you with darkness, flying, heights, or many other things that resemble reality so much that you will feel like you’re there. Some of the other benefits include growing intellect, reducing stress, etc.
Augmented Reality Games
Unlike VR games, which often require special hardware and a separate room to create an immersive environment, augmented reality gaming utilises the existing environment to create a playing field. Games created in AR combine the visual and audio content from the game and the user’s real-life environment. The apparent advantage of AR games compared to much more immersive VR games is that, in most cases, you only need a smartphone or a tablet, thus reducing the user’s costs.
AR games have many benefits compared to classic games and often require some form of physical activity. Still, they could provide a hands-free gaming experience, improve social interaction and create real-life experiences. When used for business purposes, they offer a much more interactive experience than regular games, keeping the customers engaged for longer. A great example of these games was created by our studio when we combined AR technology with the old narrative of the Golem and the beautiful city of Prague. This game is set up in the Jewish Quarter in Prague and encourages visitors to this beautiful part of the town. This is a perfect solution to drive people to visit someplace, explain its historical significance, and entertain visitors.
AR Filter Games
AR filters have been used intensively within social media for a good few years. They provided brands with a great tool to stand out from the competition. But with the wide adoption of the filters on social media, it’s more original than it was a few years ago. The AR filter games still drive engagement and stand out from the AR filter competition. Using AR game-based filters compared to standard social media filters creates a much higher customer engagement rate. And if social media personalities use the filters, the game’s chances of going “viral” are pretty high. This works well for any product since it reaches many users.
To celebrate Dr Oretker’s 20th anniversary, we created a unique AR filter that was game based and centred around the brand and its products. They used tracking and mapping technology to create a highly interactive game board with sounds and animations. Interestingly, this filter quickly became the most shared content across all of Dr Oetker’s social media pages.
Why should a brand consider using games as a part of its brand strategy? Games could have multiple purposes, but in most cases, what they do is grab attention. People love to play games, which serves perfectly for brand engagement and education. The cost-effectiveness, broad reach, and high level of engagement make XR games a perfect solution for your next brand’s campaign. If you need help executing this idea, consult with us and see how your brand can use AR/VR gaming technology!
Let’s connect and explore immersive reality together!
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]]>The post How To Boost Christmas Campaigns with Augmented Reality appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.
]]>It’s the most wonderful time of the year! Even though most of us are still in the autumn mood, brands must consider their Christmas strategies. Christmas is a highly competitive season for brands, and capturing our clients’ attention is becoming harder. Augmented reality is a strong tool for brands who want to entertain and engage their customers in purchasing more items.
Want to see some inspiration for Christmas effects? Check out our previous work!
For brands like Coca-Cola that have already mastered Christmas marketing with their campaigns, Christmas can be the most profitable year. It is a well-known fact that customers’ willingness to spend increases over the holidays, and in 2020 the holiday retail sales surpassed the trillion-dollar mark!
Even though big brands grab users’ attention and make them spend more than they would, there are many ways smaller brands can jump on the Christmas bandwagon. Augmented reality might be the perfect card up your brand’s sleeve this holiday season. This immersive tool will not only engage your audience but make them invested in spending more on your products and solutions. And the possibilities with this tool are boundless. Check out some of the ideas we have for you!
Christmas gifts for your best customers
1. AR bottle label
A bottle of fine wine is a safe bet for your clients and colleagues for a Christmas present. But why wouldn’t you step up this year and make this bottle alive? We already know that anything is possible with the magic of AR, so the label on your wine bottle can say much more than just “Merry Christmas”. The effect could be anything from your company logo to a portal taking you to Santa’s toy factory at the North Pole. And it doesn’t need to be just wine! Interactive labels can be used with almost any product you want to send out!
2. AR Christmas card
Christmas cards are the easiest way to show your customers you care about them during Christmas. This type of Christmas present is perfect if you want to share a personalized message, you can create a copy that best reflects your Christmas spirit and brand image. But it doesn’t need to be just a piece of paper with nice graphics. With the implication of AR, a Christmas card, your card can go from basic to unique and creative with just one scan.
Innovative promo for your brand
Christmas AR effect
Social media is also a great platform to showcase your brand’s Christmas strategy, and since it’s so popular and user-friendly, the campaign’s success is almost guaranteed. You can engage and entertain your audience by putting digital visuals in a real-world environment. AR filters are the audience’s favorite, and they are shared much more than the regular non-immersive content, which means you can target your existing users and spread the message to the new ones. And Christmas is the perfect season to do so since there are so many creative things you can do during this time.
Christmas AR Print
If your Christmas traditions include some traditional media or packages, then you might consider using AR print. Augmented reality can be a powerful tool for your print or billboard campaigns. By adding augmented reality to your existing concepts and already seen campaigns, you can create a unique digital experience for your customers and thus enhance your brand’s image while improving brand awareness and customer loyalty. The most significant advantage of this solution is that you can stay loyal to your traditional Christmas methods and, at the same time, add a unique and new concept to it. Your clients will be amazed!
Christmas AR Portal
Augmented reality portals are virtual spaces that can be used in an augmented reality environment. Users can literally walk into this portal and thus be a part of the virtual environment created by the portal designer. This concept is easily applicable to the Christmas theme so that the user can experience the winter wonderland with just their phone. A solution like this one is unique, meaning it will stay in users’ minds for a long time once they have the chance to experience it.
According to research, 87% of Gen Z consult social media when deciding what to buy for their loved one’s Christmas present. With the generation that does almost everything online, it’s crucial always to stay one step ahead in the online game, which means having a ready-to-go immersive Christmas strategy this year!
Want an idea for a Christmas present for your clients? Let’s think of something together!
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]]>With the Metaverse at the top of emerging trends and technologies for the following years, brands are starting to explore their possibilities in this universal and immersive virtual world. The Metaverse concept was brought a step closer to the audience at the Metaverse Festival 2022, where the industry experts delivered some fascinating insights on the newest extended reality technologies, which are the key to metaverse development.
As a global creative VR, AR, XR, and Metaverse studio specializing in complex interactive projects and building high-end immersive experiences — we were one of the main organizers. Our CTO and co-founder, David Mařák, did a great job explaining how to develop your Metaverse. For most people and business owners, creating your Metaverse is still an undiscovered area, meaning that there are many things they need to comprehend before embarking on this immersive experience.
The Metaverse development
Before explaining the building blocks of the Metaverse, David gave a short Metaverse history lesson and illustrated how exactly we got to a place where it was Metaverse everywhere. Its roots might be traced back to the start of the pandemic, which led our lives into a technically intensive dimension when the lack of physical contact made our lives highly dependent on technology. In 2021, it seemed like we had so many technological breakthroughs based on VR and AR technology, and that trend was seen in the rise of the VR/AR market, which is projected to reach $454.73 billion by 2030, registering a CAGR of 40.7%. This all changed its course when the man behind Facebook, Mark Zuckerberg, announced that this social media pioneer is rebranding as Meta, claiming the Metaverse is the next evolution of social connection. And suddenly, it was all about the Metaverse.
According to David, there’s still no clear and precise definition of the metaverse. He used the term “next generation of the internet”, referring to the fact the metaverse won’t be just one platform to rule them all. Still, there will be multiple metaverses connected in a multi-layer system. He argued that the best way to depict what the metaverse will look like is by showing its layers, starting from the infrastructure.
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Layers of the Metaverse
The infrastructure is the core of explaining the metaverse, and technology like 5G and powerful GPUs are getting more and more advanced. The next layer of the metaverse would be the human interface. A significant thing about this layer is that most people in developed countries are now equipped with phones that support augmented reality and can deliver a really good 3D experience. The next crucial factor of the Metaverse is its decentralization, meaning that the internet will be a more democratic place, where all of your data will be owned by – you. The following outer layers of the Metaverse are spatial computing, creator economy, discovery, and the last one, the user, faces as an end product is an experience we have when we enter the Metaverse.
How to build a Metaverse
The main objective of David’s presentation was to deliver a precise recipe for brands and individuals on the best way to reach the metaverse. To summarise, the metaverse is reachable in 3 ways: entering an existing metaverse, adapting your metaverse, and creating your metaverse. The first option would be to find a metaverse that works for you and buy a property there. It could be some land or a house, or you can even build your brand’s branch. There are many metaverses in which you can build your presence. The second option means you don’t want to be a part of the existing metaverse, but you want to own a metaverse. Some open-source platforms and tools already allow the user to enter.
The last option is the most challenging but gives you the most autonomy. There are a few steps to execute your metaverse idea. The first is the technical part, programming it or hiring someone to do so. The second one is more oriented to your business model. Since there are many brands onboarding and so many possibilities to explore, the key should be to find your target audience and work toward them. The third step would be to decide which immersion level you’re going with. There are multiple interfaces, starting from legacy gateways, augmented reality, and virtual reality, where you get the whole immersion experience. It’s all about the different integration layers, meaning anybody can join another solution with a different interface and communicate together in one space or one network.
If we are talking about the visual aspect of what you want to present to your clients, there are some limitations, and you should always choose what’s your primary goal. Between it being realistic, stylized, and “lowpoly”, brands most often opt for realistic solutions. Furthermore, when looking into building a new Metaverse, we often want flawless visual quality, perfect interaction between us and our surroundings, and ideal scalability, meaning that anyone can easily join our world, interact with others and have easy onboarding. But the Metaverse is still flawed and it’s almost impossible to fill all of these boxes. In a trilemma between the visual quality, interactivity, and scalability brands should always choose two main priorities. And while the visual aspect of the Metaverse is quite important, it’s the integration layer that keeps it a viable option for the users. Without the connection, it would just be multiple separate metaspaces. Metaverse should contain several different platforms in which users can communicate and stream their services, amongst other things. The main integration layers include data integration, API integration, tools integration, event-driven integration, DApp integration, and NFT marketplace integration.
Hire a Metaverse studio!
If you want to join the Metaverse, you need to understand it and get into it. For a newcomer, this whole concept could be pretty confusing, and brands just entering the field might ask themselves, is there a shortcut? Yes, there is, to hire a professional Metaverse company that will lead your first steps towards the Metaverse.
And that’s where YORD comes. YORD has already proved they understand how it’s done regarding the Metaverse. Currently, YORD Studio belongs to the top 3 metaverse agencies in the world, with more than 60 successful Metaverse projects behind them. So if you are struggling with how to transfer your business into the Metaverse, consider Yord as your partner and leader in the immersive reality!
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]]>The Metaverse Festival 2022 managed to gather more than 200 tech enthusiasts in a place where guests meet the Metaverse through unique experiences delivered with comprehensive reality technologies. The event was held on June 2nd and 3rd in VR PLAY PARK, stationed directly at Wenceslas Square, where multiple industry experts had a chance to share their insights on the latest trends and future outlook for the world of NFTs, Web3, and extended reality technologies, which together connect users with the Metaverse.
Web3 and the NFTs
The speakers covered many topics, starting from the tech basics of the Metaverse, the Web3. Chen Songke introduced Web 3 from Tencent, one of the highest-grossing multimedia companies in China. He cleverly described Web3 as the internet of value since it empowers anyone to exchange digital assets with each other. He also stressed the significant connection between the NFTs and the Metaverse. NFTs are one of the building blocks of the Metaverse since they allow people to own virtual goods in the form of real estate, items such as cars, boats, or even articles of clothing. Chen stated that the trust in the Metaverse would collapse without NFTs and thus made a perfect introduction for the next speaker, Wubo Zhou, the co-founder of Micia Micha, the first NFT marketplace in China, branded as “the bridge between China and the rest of the world”.
In his speech, he talked about the future the prospects of the NFTs, emphasizing what everyone’s been talking about lately, the fact that there is a bubble in the post-covid NFT market, and asked a valid question about how to face that bubble and how will the market look after it pops. His main objective is to create real value in the NFTs. That objective was explained through four separate cases, the first being to develop real-life values behind the NFTs to make them more profound than just images.Other possibilities would be to create solutions that are more creative as well as to attract more severe industries, not just entertainment. The last case to strengthen the value of the NFTs is to transfer them into the Metaverse in a manner that benefits both of them.
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NFTs were a hot topic for the second day of the festival, but it was more about the art and the NFTs inside the metaverse, starting with the speaker Sam Gittis from Cryptoportal, who gave some interesting thoughts on how deep is the metaverse. He put the key to social interaction, mentioning that it’s all about connecting to the people. NFTs are more than just images; they can act as a social token, creating room for many unique projects. He also stated that NFTs and web 3.0 are the key to decentralization where we can cut the middle man and give more freedom to the artists to fully profit from their art and build supportive communities. Sam claims that the metaverse is the next digital revolution and that NFTs are blockchain tools to get there.
The Metaverse – what is it, how could you enter it, and how to build your own?
The Metaverse as the main topic of this event was presented to the audience by the CEO of Somnium Space, Artur Sychov. And not only did he show this topic from the stage, but he was streaming his whole presentation in the Metaverse parallelly so that the users could join Somnium Space from everywhere. The speaker explained the Metaverse’s appeal with the highly immersive nature of virtual reality. Virtual reality tricks our brains into thinking we are there. This enables a special connection between us and the Metaverse environment and surroundings, unlike the regular online experiences we are used to. That’s why Artur stated that the future of the Metaverse is a virtual reality since there are no limits to what we could do. The audience was amused with the presentation since the speaker was in the Metaverse and randomly met his friend from Columbia, just walking around casually next to him. It was an excellent preface to how the everyday conversation will look in the Metaverse, and it’s safe to say the audience cared for it.
After explaining the Metaverse, another great topic was introduced by Adam Rajnoha, the CEO of MOYA. This first digital retailer connects brands and consumers in digital ownership and experience transition. Adam gave an excellent presentation for brand owners giving them tips on entering the Metaverse. He claims the most important thing is staying relevant and surviving in your market since the Metaverse market is expected to reach 8-13 trillion dollars by 2030! As an example of successful Metaverse implementation, Adam mentioned celebrity collaborations like Snopp Dog and Sandbox or influencer endorsements. Several big brands, like Nike and Wendy’s, have already done some collaborations. The main point would be that the Metaverse is the new battleground for commerce. The lack of scalability and digital asset interoperability suggests that there’s no standardized commerce channel to reach customers across Metaverses. This is precisely where they saw the need for Moya. Moya is the first cross-metaverse, multicategory retailer that connects brands and consumers in digital asset ownership and experience through multiple AR & VR metaverses. For now, Moya offers three ways to combine assets with the users immediately: photo fitting, AR merch, and the possibility to enter Metaverses.
The next keynote speaker was David Marak, the CTO and co-founder of YORD, a global creative VR, AR, XR, and Metaverse studio specializing in complex interactive projects and building high-end immersive experiences. David gave some objectives on how to develop your Metaverse, stating how the Metaverse is layered, which calls for more and more software to experience it more immersively. A significant factor of the Metaverse is its decentralization, meaning that the internet will be a more democratic place, where all of your data will be owned by – you. The speaker tried to give a clear answer for brands and individuals what’s the best way to reach the Metaverse. Since there are many brands onboarding and so many possibilities to explore, the key should be to find your target audience and work toward them. It’s all about the different integration layers, meaning anybody can join in another solution and extra space. It might be not very easy for a newcomer, so the safest chance to take is a professional Metaverse company that will lead your first steps towards the Metaverse.
The architecture and music in the metaverse
Patrik and Dan gave the last keynote of the day from Modest Artificials. They design Metaverse buildings like NFT galleries, Metaverse shops, Company Showrooms, and Music Clubs across the Metaverses such as Somnium Space, Decentraland, Cryptovoxels, Mona, Victoria VR, and others. Their goal was to give us a short description of how the architecture will look in the Metaverse. What Metaverse provides the architects is the chance to express themselves in a way that real-world architecture can’t due to physics. There is no gravity, no limits for design, which puts it all on the designer’s imagination. Apart from that, it’s an entirely new way for companies to monetize their assets, and it’s interesting to notice that some of them already have their offices in the Metaverse.
How the music will look in the Metaverse was presented by Patrik Gudev, the CEO of Museverse, the music platform for playing and performing in the Metaverse. He gave an interesting insight into how virtual reality is a game-changer when it comes to music. There are already the first interactive musical instruments as NFTs playable in virtual reality. What VR does for music is the possibility to perform from anywhere in the world, and it could be in front of thousands, millions of people! It creates endless possibilities, imagine starting your virtual band and doing jam sessions with people from all over the world! But it’s not just about the fun, it also gives a great chance for young and struggling musicians to earn rewards for their performances, which will for sure bring some fresh names to the scene. The best guarantee for this is the concerts of big musical names already held in the metaverse, like the Travis Scott Fortnite concert which gathered 46 million people! Patrik also announced the opening of Museverse club, a metaverse club that you can enjoy from anywhere in the world.
The best intro to this club was the Metaverse Festival party happening after the speakers made their points. The DJs were playing inside the VR PLAY PARK but their performances were also available in the Somnium Space. The virtual and live audience were entertained by ILAEY, Badfocus, Fatty M, and Cyper Sound. This party was something else, and it’s surely something you can’t see everywhere (at least for now).
This event proved that Metaverse has a lot of people puzzled and interested at the same time. When it was time for the audience to express their thoughts and concerns about the Metaverse, some exciting things were mentioned, like the psychological effect of the Metaverse, more precisely – are the people going to have a life outside of the Metaverse? The event raised many interesting topics yet to be uncovered and made the audience invested in an idea of a new immersive reality. The organizers claim this is just one of many exciting future events they have in mind. So we might soon be experiencing another great trip beyond reality!
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]]>The simulated environment created by virtual and augmented reality technology has been a significant interest in tech circles for some time now. But if we were to look at the numbers behind this growing industry, it is clear that the tech enthusiasts are not the only ones conforming to this giant innovation. It is said that the market is expected to grow to $209.2 billion by 2022! The predictions for these trends often vary, and it’s unclear what the future holds, but here are some statistics regarding the Metaverse, the virtual, augmented, and extended reality that will help you realize just how big of a deal this is!
Augmented Reality
1. 40 % of customers claim they would pay more for a product they could customize in AR
The online shopping process is very popular, but the biggest pro for traditional in-store shopping is still the ability to see the objects in a real-world environment. With AR, customers exceed this possibility and take it to the comfort of their homes. For an online retailer, this trend means higher margins on existing spending plus a higher quality, with a better hands-on experience for the customers.
2. A billion people use AR worldwide
This number might seem like a big stretch, but if you think about the number of people using AR daily without even knowing it, like the Snap, Messenger, and Instagram users, the number grows even higher! Since the release of ARKit and ARCore platforms by Apple and Google, tens of thousands of AR apps are being used every day.
3. The estimated market value for AR by 2024 is 50 billion $
Given that the AR market has the potential to integrate into every corner of the economy, ranging from the automotive industry to fashion, it’s estimated to reach $50 billion by 2024. Facebook is investing heavily in AR future, having recently acquired Scape, an AR company building a digital 3D map of the physical world.
4. 70% of customers aged 16 to 40 are aware of augmented reality
70% of people in the target demographic are aware of AR. Considering that AR was introduced to most customers just a few years ago, this number is outstanding! This level of adoption rate is comparable to the early days of e-commerce.
5. AR has a remarkable effect on our brain
Some studies reveal that the brain area responsible for encoding memory gets three times the activity from AR content than from the non-AR range. This statistic is quite significant in education and business because it indicates that customers are more engaged with higher levels of emotional intensity.
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Augmented Reality
6. The VR worldwide market share was $6.1B in 2020
An increase in demand for hardware devices will cause this number to grow rapidly higher, with the VR market reaching USD 20.9 billion by 2025. This means the virtual reality market will reach its peak, emphasizing virtual reality content creation. Demand for virtual reality content will create a new market need for content creation start-ups.
7. VR video gaming revenues will reach $2.4B in 2024
Statistics for VR showed that for 2021 VR gaming revenue sat at $1.1 billion. For this year, predictions go as far as $1.6 billion in revenue. By 2024, this figure will grow to $2.4 billion.
8. 78% of Americans know about VR technology now
This fact might not seem like a big deal, but it is a remarkable improvement compared to 45% in 2015. It shows that VR has stepped out of just the tech sphere and is slowly becoming a well-known trend among customers. Some other studies claim that this number is even higher, reaching an incredible 90% among consumers in the UK and US.
9. 64% of people who use VR think it has the most significant potential in gaming
According to a virtual reality survey, nearly two-thirds of virtual reality users said they believe gaming is the area that will benefit the most from the implementation of VR technology. Other areas in which the users saw potential are film and TV (52%), sports viewing (42%), classroom education (41%), and social media (38%).
10. 77% of VR users want more social engagement in it
Another VR survey claims that 77% of people who own a VR headset are interested in social interactions with people who also engage in VR. This interest benefits the popular apps that allow users to interact with others in a virtual setting. Besides social interaction, VR users want to play games, watch videos, and communicate the most.
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Extended Reality
11. The XR market is set to hit a value of $1,005.9 billion by 2030
This number mostly comes from brands trying to connect with consumers more interactively and effectively. Wider adoption of VR and AR in the consumer world is linked with the growing penetration of smartphones and connected devices, increasing collaboration among players, and rising adoption of augmented reality and virtual reality across the globe.
12. Simple XR innovations like 3D content can increase conversions by 28%
This increase has been noticed on retailer websites, claiming some sources. For example, SAP Direct Mail grew roughly 82% uptake in recipients receiving direct mail when including AR in their campaign.
13. The most substantial spending for XR in customer engagement is predicted to come from the Financial Services Industry
And the rate for this is around 140% in compound annual growth rate! This might be a powerful tool for financial brands to build their connection with their customers. Implementing AR and related XR technologies directly affects the core of an organization’s digital reinvention strategy. And whether the implementation of XR will succeed or not relies on the organization’s infrastructure, data, and cloud capabilities, as well as a clear vision for the design of improved customer and employee experiences, claims IBM.
14. XR market is expected to register a CAGR of 57.91% over the next five years
Extended reality is considered one of the most emerging technologies since it encompasses immersive technologies, such as augmented reality, virtual reality, mixed reality, and other future realities that may appear. This is the need to reduce the distance between people and create richer visual content.
15. North America holds the most significant market share when it comes to XR
This trend is primarily due to multiple vendors, including Microsoft and Qualcomm, investing heavily in market innovations. The USA, in particular, has been among the highly innovative Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) markets, with most of the companies developing these technical advances being based in the US.
Metaverse
16. The Metaverse may be worth $800 billion by 2024
That’s right, 800 billion dollars. This remarkable phenomenon is due to a surge in interest during the pandemic. This number is up from $47 billion in 2020. This creates an opportunity for several prominent tech companies to expand their reach.
17. Some estimate the Metaverse will be worth trillions of dollars
When you say something is worth a trillion, it automatically sounds like an exaggeration. Still, given the immense increase in recent years and the massive investments in the Metaverse, like Meta’s Reality Labs segment, which invested $10 billion, the trillion might not be such a stretch. With no exact time frame given, JP Morgan predicted the Metaverse size to be worth $1 trillion, while Goldman Sachs predicts the Metaverse market size will be worth an unprecedented $1-12 trillion.
18. Virtual shows managed to collect tens of millions of people
Travis Scott decided to make the most out of the pandemic and held a virtual concert that hosted 45.8 million people! But Astronomical was not the only virtual concert pulling such great numbers. The popular online game Fortnite attracted 10.7 million people for its virtual concert. These incredible numbers just show that virtual events will be an item of interest in the future.
19. Facebook (now Meta) created more than 10,000 jobs based on Metaverse
This social media giant will fill more than 10,000 jobs to support the Metaverse environment during the next five years. Since the company claims that Europe is hugely important for Facebook, the jobs will mainly be based in the EU.
20. 50,000 individual creators have downloaded Nvidia’s Omniverse Beta Version.
Omniverse technology introduced by Nvidia allows industry professionals to master complicated visual engineering designs effortlessly. It also works to connect many design projects and tools. And according to data published by NASDAQ, Nvidia is currently worth more than Intel! The market cap is valued at $251 billion.
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]]>The Internet has allowed us to imagine living in another world. Since its creation, numerous novels, films and video games have been published that detail alternate realities in interconnected networks. In the 1984 book Neuromancer, the main character, a cyberspace cowboy, enters a “matrix”. This virtual world is explained as a “consensual hallucination”. The movie “The Matrix” represented most humans inserted into a virtual world, experiencing an alternate reality.
These are what you would call metaverses. “Meta” is a prefix meaning “beyond”, and “towards” comes from “universe”, making the word “Metaverse“.
What is the Metaverse?
The Metaverse, to put it simply, is a space in which human beings can participate in a shared virtual universe. The term originates from Neal Stephenson’s novel “Snow Crash”, in which humans interact with each other as avatars in 3D space. Recently, the movie “Ready Player One” featured people who can enter a virtual world and become a 3D being, an avatar. Players experience things they would not be able to do in the real world, such as performing extreme physical feats or driving technologically advanced vehicles.
Market insights:
- The global Metaverse market was valued at $63.83 billion in 2021
- There are currently more than 150 metaverses
- Metaverse sets to be $B-13 trillion by 2030
- Estimated 3 billion Metaverse users by 2030
The idea behind Metaverse is that there will be a single virtual reality in which humans will become avatars and engage in this shared virtual reality space, talk to each other, go out, play games, watch movies, etc. People will meet, watch shows, hang out, visit museums, ride virtual parks, and visit websites, all within the same Metaverse. Still, we may even experience a metaverse connected with our natural world through Augmented Reality, which Niantic, the company behind Pokemon Go, is striving for. It is estimated that in a 3-year horizon, AR glasses should come on the market. There is speculation about companies like Apple and Facebook, which introduced its first-augmented reality headset Aria.
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Mark Zuckerberg is known to be able to estimate the potential of individual platforms and innovations very soon. His bet on Virtual and Augmented Reality began already some time ago. The first big step was to purchase the hardware company Oculus, whose headsets are now among the best-selling and to which you are currently signing up using the Meta-Facebook platform. When one of the most prominent technology players announces a similar event and reveals the cards and his focus on emerging industries, it always causes trouble and the need for other companies to react quickly. Meta has just launched an avalanche that will be significantly larger.
What is the future of Metaverse?
At the moment, it’s mainly about video games, but the idea of a metaverse is much broader than just the idea of a video game. Metaverse is designed to replace or enhance real-life features in virtual space. The things users do in their daily lives, such as going to work or attending a meeting, can be done in the metaverse. However, one of the greatest potentials is buying. Metaverse will create a new way for brands to create a shopping experience complete with realistic models, immersive 3D content, and realistic AR filters. Brands will turn their efforts to creating content and marketing strategies for VR and AR. Brands can consolidate their place in the Metaverse by converting products into 3D models or preparing creations specifically for virtual environments. On a practical level, investing in building a 3D portfolio is a step that it’s recommended to any product company.
And let’s look to the very distant future. We believe that the natural end of connecting to any meta version will be to allow direct connection to the human programming interface, the user’s brain. A good comparison would be, for example, the film “The Matrix”.
77% of Americans are joining or considering joining Metaverse.
We presume that users will choose from several meta versions, which may be thematically different or based on a different concept of rules or ownership. However, we also assume that one dominant player will be on the stage. The very idea of Metaverse by Neal Stephenson describes the virtual world associated primarily with Virtual Reality, headsets and 3D avatars. So if we went after the definition to connect to the meta version, a VR headset and our virtual identity would suffice. The possibilities for users and companies are endless, and we look forward to which form of meta version will be most sought after by users. In the long run, the dominant player will be the one who offers the best customer experience for most users.
What are the benefits and features of Metaverse?
We all know that we remember best when we see and experience things. And the numbers show that – immersive learning is 70-90% more effective than traditional learning. Augmented and Virtual Reality confirms this fact. For example, 3D visualization in AR applications helps people better understand a topic or get into different situations. Virtual and Augmented reality provides a playful approach to learning, making learning or experience more emotionally stimulating and memorable.
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Is the Metaverse the future of social media and marketing??
With all the buzz surrounding recent Metaverse developments and investments, you may be wondering if and how the concept will shape the future of social media and marketing. The Metaverse will be an opportunity for all B2C brands to rethink their communication or their marketing strategies perhaps, such as the Saas B2B marketing. With platforms like Meta and companies investing vast amounts of money and resources into the metaverse, people and companies out there think it’s the future of social media and marketing.
Today, it isn’t easy to know what will work in 5 or 10 years in the marketing. Revolutions are on the agenda in this sector, and sometimes it’s hard to keep up with change. Surely the trends of the next few years will see the unstoppable growth of Tik Tok, which will probably become the most used social network in the world. Within five years, probably each of us will have an Avatar within the Metaverse, but marketing will not end because it is based on our needs and relationships. On the other hand, companies with a focus on B2B, in particular technological ones, will be able to take advantage of web 3.0 to emancipate themselves from the oligopolistic competition of current tech giants and break through the hitherto impenetrable barriers to entry into the Big Tech market, focusing more on the revolution of web 3.0 – where decentralization will be sovereign.
Marketing will change and evolve, new advertising platforms will come out, and we will have new spaces to colonize. Everything will be faster, smoother, and more integrated than ever. Social media, websites, virtual reality, search engines, emails, and smartphones will still exist. Still, they will probably be integrated and interconnected to have no precise boundaries, but the answer is still a little in the air. This version of the metaverse is very young, and we may see what the next few years will determine its stamina.
66% of Americans think Metaverse can replace Social Media as we currently know and use it.
We at Yord perceive the virtual world or Metaverse as a natural evolution within the digital world we live in today. It is an extension of the 2D little world and a greater immersiveness of the experience, whether we are talking about Virtual or Augmented Reality. The rise of interest from customers and users in these technologies is growing significantly, and in the next five years, intensive growth is expected. Nowadays, technology overwhelms the notion of meta version, which is nothing against it as it connects the world of customers with the imagination of what these technologies will bring.
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